幸好, 您可以學習一些技巧和語言來幫助您給人留下深刻的印象. You can highlight transferable learning from your previous experience. You can also highlight accomplishments and their impact as well as describing your personality. 最後, you can show why you want to work for the company. 在今天的課程中, we’ll learn how to use these techniques in a job interview.
在對話方塊中, you’ll hear Ryan, who’s英語面試for a job at a large software company. Two managers from the company – Sandra and Victor – are asking questions about Ryan’s experience and personality.
聽力問題
1. What does Ryan say he learned at his previous job?
2. Ryan describes one of his accomplishments. What does he say was the impact of that accomplishment?
3. How does Ryan describe his own personality?
Welcome back to Business English Pod for today’s lesson on dealing with a customer’s doubts about a proposed solution during the銷售流程.
Customers rarely agree to buy after an initial pitch. Sales typically involves a lot more work than just the initial approach. You need to get to know the customer, understand their needs and offer them good solutions. And somewhere along the way, you’ll have to deal with their questions and doubts. 畢竟, people want to be sure they’re making the right choice, and that they’re spending their money wisely. And even when you’ve shown them all the right reasons to buy from you, they might still be on the fence. So what can you do?
出色地, there are a few useful techniques that can help you deal with a customer’s doubts. We can ask about reasons, and propose solutions. We can also relieve their fears and anticipate their concerns. 最後, we can show them why the other alternatives are not good choices. 在今天的課程中, we’ll learn how to use these techniques.
在對話方塊中, 我們將重新加入亞倫, a salesman at a commercial refrigeration company. He’s been talking with a hotel about providing cooling systems for their restaurant and bar. Aaron has taken the time to get to know his customer, and he’s submitted a proposal that he thinks matches their needs. But now the customer has some doubts. Besides Aaron, you’ll hear Eva, 酒店經理, and William, the contractor who’s renovating the hotel.
聽力問題
1. What is Aaron’s solution to Eva’s first concern?
2. What other concern of Eva’s is Aaron able to guess?
3. Why does Aaron think that not choosing his solution for the freezer is a bad idea?
Welcome back to Business English Pod for today’s lesson on matching solutions to customers’ needs during the銷售流程.
Have you ever been frustrated by a salesperson who tried to sell you something you didn’t need? 是的, we all have! And so if you’re the one doing the selling, remember that a one-size-fits-all approach isn’t likely to work. 代替, you need to build a relationship and learn about your customer’s needs. Only then can you provide the right solution.
There are several techniques we can use to offer a solution to a customer. We can warn them against doing things a certain way. 那是, we can advise them against solutions that don’t match their needs. We can also emphasize cost benefits or quality, and ask hypothetical questions in order to persuade them. 最後, once we’ve used these techniques, we can finish by summarizing agreement.
在今天的對話中, 我們將重新加入亞倫, 商業冷凍公司的銷售人員. He has been talking to customers at a new hotel who need equipment for their bar and restaurant. Aaron has visited the hotel to meet them and talk about their needs. Now Aaron is putting together a proposal, and he calls the hotel manager, 伊娃, to talk about some of his proposed solutions.
聽力問題
1. What does Aaron advise Eva against doing at the beginning of their conversation?
2. What point does Aaron emphasize when he recommends the Coil-Pro unit?
3. 談話結束時, how does Aaron introduce his summary of their discussion?
