欢迎回到Business English Pod，今天的课程 英语搭配for discussing business strategy.
Look behind any successful business and what will you find? Good strategy and wise planning. Good strategy involves understanding the environment, the market, the customers, and the competition. And good planning means taking all that knowledge and deciding how to compete now and into the future.
在本课中, we’ll hear how the executives in a food company discuss business strategy. And as they strategize, the speakers will use some useful expressions that we call “collocations.” Learning英语搭配will help you improve your vocabulary and sound more natural. So what exactly is a collocation? 出色地, it’s just a group of words that we commonly use together. 例如, we often say “reach a goal.” It sounds natural, because that’s what people say. But what about: “grasp a goal” or “arrive at a goal?“ 出色地, those don’t sound natural because they’re not common combinations or collocations.
当你聆听讨论时, 尝试挑选一些搭配，我们将在稍后的汇报中讨论它们.
在对话框中, 我们会听到安妮的, 珍妮, 和马克斯, executives at a food company called Healthy Organics. The speakers have gone on a weekend retreat to try to create a good strategy for moving their company into the future. They’ll talk about their vision and a strategic plan for growth.
听力问题
1. What does Anne say they have managed to accomplish so far during the retreat? 2. What does Max say is the goal over the next two days? 3. What does Jenny want to figure out first?
在今天的 商务英语新闻课, we look at how countries are using competitive devaluations of their currencies to stimulate economic growth.
It’s been a wild ride since the global economy welcomed in the New Year, and the scale of global easing that’s taking place has stunned investors. On average, an interest rate has been cut somewhere in the world once every 3 天, catching everyone off guard. If 25 countries cutting rates since the start of the year wasn’t proof enough, this week’s warning from Janet Yellen about the dollar’s strength confirmed that the world’s top central banks are fighting a currency war.
在今天的 商务英语新闻课, we look at new methods of raising capital for startups.
众筹, the idea of gathering lots of small contributions from individuals to finance a company or a project, is one of the latest buzzwords to hit the business world. Born as a result of the economic crisis where access to financing from traditional sources is increasingly difficult, crowdfunding is another avenue to secure funds for entrepreneurial ventures; as This is Money explains:
Until recently, financing a business involved asking a few people for big sums of money. Crowdfunding is turning this idea on its head, using the Internet to help entrepreneurs talk to thousands – if not millions – of potential funders who each contribute a small amount.
