在今天的 视频词汇课 是两部分系列的第二部分 商务英语词汇 与营销和品牌相关. 在最后一集中, 我们专注于发展品牌. 今天, 我们将研究使品牌成功的方法.
本课程也可在我们的新网站上找到: www.VideoVocab.TV.
在iTunes中订阅Video Vocab TV并接收 免费复制 VV学习笔记 18 & 19:
http://itunes.apple.com/us/podcast/video-vocab/id363384247
Download: Podcast Video
这个 视频词汇课 是与营销和品牌相关的商业词汇系列两部分中的第一部分. 在第一部分, 我们将专注于建立成功品牌的基本要素.
Premium Members: PDF Transcript | Quizzes | MP3 Audio OnlyDownload: Podcast Video
This is the second of a two-part Business English Pod lesson on business networking.
Networking is all about people and connections. You never know when someone you meet at a conference or trade show may be able to help your business in the future. Likewise, you may be able to help someone else out. So building and maintaining a network of business contacts is essential.
But once you meet a prospective contact, how do you maintain that connection? This is what we’ll focus on today. We’ll talk about ways to steer a conversation toward a lead. We’ll also cover ways to shoot for a meeting and be persistent. And we’ll look at the other side and discuss ways to politely leave a conversation.
Today’s lesson is mainly about sales, but these functions can be easily applied to other situations.
上次, we met Ian, a sales rep for a pharmaceutical company, and Marissa, a pharmacy manager at Children’s Hospital. They met at a conference and Marissa mentioned her frustration with her current pharmaceutical supplier. Deliveries are often late and are sometimes packaged incorrectly. She’s concerned about getting supplies for her hospital’s vaccine clinics. And that’s where the conversation resumes today.
听力问题
1. What supplies does Marissa’s pharmacy need?
2. Why does Ian suggest grabbing a cup of coffee?
3. What is Marissa’s schedule like right now?
Download: Podcast MP3
This is the first of a two-part Business English Pod series on networking.
在业务, so much depends on who you know. A network is a group of business contacts that have the resources to help each other out. Former and current colleagues, outside business associates, vendors, 朋友们, acquaintances – these can all be part of your network.
期限 “联网” refers to developing this group of contacts. Most businesspeople are looking to expand their networks – for sales leads, job referrals, 信息, and advice. Networking also means being helpful to others. There should be mutual benefits for all involved.
Networking often involves approaching people you don’t know, which can be a little awkward. How do you network in a way that seems genuine? 在本课中, we’ll look at ways to approach people. We’ll also cover greetings and introductions, 10-second elevator pitches, and talking about your industry.
Today we’ll listen to Ian and Marissa’s first interaction at a pharmacy conference. Ian is a sales rep for a pharmaceutical company. Marissa is the manager of a hospital pharmacy. A pharmacy is a place that distributes medicine and drugs.
听力问题:
1. How does Ian break the ice with Marissa? 换一种说法, how does he start their first interaction?
2. How did Ian learn about the flu vaccine clinics?
3. Why is Marissa frustrated with her supplier?
Download: Podcast MP3
检查您对英语励志名言的了解并回顾您的进步 BEP 153 & 154 商务英语播客中的两款新 Flash 游戏.
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查看您的进度 BEP 153 和 154 – 激励团队.
