今天我们向中级听众介绍我们的第一个商务英语新闻播客. 现在这将是一个定期节目，每月都有新剧集. 大多数时候, 我们将涵盖与当前高级商业新闻播客类似的主题，但文章和词汇将被简化，以使其更适合中级学习者.
今天的主题是营销和, 尤其, 锐步的新广告活动和口号.
核心词汇:
1. to launch – to release a new product
2. Ad campaign – a campaign is an organized series of activities and Ad is short for advertising.
3. to motivate – to get people interested in something
4. take a swipe at something – take a hit at something or to make fun of something.
5. slogan – a short memorable phrase used to promote a product.
6. strategy – a plan or approach intended to achieve a major aim or goal.
7. compete – to try and win a game or to gain an advantage over somebody.
8. competitors – other companies that Reebok is competing against.
9. purportedly – to claim to do or say something.
10. ties to something – connections.
11. celebrity endorser – a famous person who publicly promotes a product.
本周末我们还将发布增强版 此播客的 MP4 版本 有文字和图片.
PDF Transcript: Study NotesDownload: Podcast MP3
