在今天的 925 英語課, we’re going to learn how to talk about your ideas in English.
You might be full of great ideas about your company, your products, or how to connect with your customers. But those ideas aren’t very useful if you can’t tell other people about them.
在今天的對話中, 我們會聽到亞倫之間的售後跟進對話, 伊娃, 和戴夫. Eva is the manager of a hotel with a new café, 酒吧, 和餐廳. Aaron has just sold them refrigerated coolers for the café and bar. 戴夫（Dave）是負責酒店裝修的承包商. 亞倫正在與伊娃（Eva）和戴夫（Dave）交談，以確保安裝冷卻器後一切正常.
聽力問題
1. What does Aaron promise when Dave points out that there is a “kick plate” missing?
2. 亞倫在清潔展示櫃時有什麼特別提示?
3. 亞倫用什麼表情來警告伊娃不要將玻璃門強行拉開?
Welcome back to Business English Pod for today’s lesson on dealing with setbacks near the end of the銷售流程.
Working in sales can be really tough. Sometimes you put a lot of hard work into the process but still things don’t work out the way you want. You might understand your customer’s needs and propose a great solution. But still, some customers might not see the value of what you’re offering.
在某些情況下, that means they decide not to buy what you’re selling. 在其他人, it means they don’t completely accept your price or terms. 無論如何, you’ll need to be prepared to deal with these kinds of setbacks. 畢竟, a good salesperson is not just a good talker, they can adapt and face challenges with confidence.
One part of dealing with setbacks is responding to the bad news with understanding and a positive attitude. Tell the customer you understand their concerns and let them know you’re still interested in doing business in the future. And you should be careful not to use language that shows disappointment or frustration.
If you have to negotiate on the price or terms, you need to proceed carefully. Sometimes you might agree with hesitation, making sure to tell the customer why something might be difficult. And sometimes you’ll need to stay firm, while remaining polite and friendly. It’s also a good idea to know the language we use to offer something, such as little extras that will make the customer happy. 最後, at this point in the sales process, you will often have to discuss or make suggestions about the schedule and timelines.
在今天的對話中, 我們將重新加入亞倫, who works in sales for a commercial refrigeration company. Aaron has been trying to sell cooling systems to a hotel undergoing remodeling. He has offered some great solutions and overcome some obstacles, and now he’s about to hear the customer’s decision. Aaron is talking on the phone with Eva, 酒店經理.
聽力問題
1. How does Aaron respond when he first hears Eva’s decision?
2. What does Aaron emphasize about the deli cases in response to Eva’s concerns about the price?
3. What extra does Aaron offer to Eva to help push her to accept the price?
