銷售量has never been tougher. In the digital age, competition for people’s attention is fierce. And customers are armed with more knowledge than ever before. 由於這些原因, companies can’t get lazy about their approach to sales. They need to be strategic; they have to find new ways to manage customer relationships, and they need effective ways to track how they’re doing.
在本課中, we’ll listen to a pharmaceutical sales team discuss new strategies to improve and track their performance. 在他們的討論中, you’ll hear a lot of what we call collocations. Collocations are just groups of words that combine naturally. 例如, if you want to say that someone finishes making a sale, you can say that he “closes a sale.” Everyone uses that verb “close.” Nobody says “shut” a sale or “do” a sale. The correct collocation is “close a sale.”
Native speakers learn and use these collocations naturally. And if you want to improve your vocabulary and sound more fluent, you can learn to use them too. 當您聽對話時, 嘗試挑選一些搭配，我們將在稍後的匯報中討論它們.
在對話方塊中, we’ll listen to a discussion between Fran, 格斯, 和尼克. 在我們的最後一課中, the team discussed the need to improve their company’s sales. Now they’re talking about ways to do that. 在他們的討論中, 他們使用很多 英語搭配 與銷售有關.
聽力問題
1. What does Nick think his colleague Dennis is doing wrong? 2. What does Nick believe is an outdated way of measuring their success? 3. What does Nick believe will happen if they improve their performance metrics?
在本課中, 我們將聽取一家製藥公司的銷售團隊會議. 團隊正在討論過去的表現和未來的戰略. 在他們的討論中, they use many expressions that we call “搭配。” A collocation is just a natural combination of words that native speakers learn as one expression. 例如, the first collocation you’ll hear is “sales volume,” which refers to the number of units sold in a given period of time.
