今天我們向中級聽眾介紹我們的第一個商務英語新聞播客. 現在這將是一個定期節目，每月都有新劇集. 大多數時候, 我們將涵蓋與當前高級商業新聞播客類似的主題，但文章和詞彙將被簡化，以使其更適合中級學習者.
今天的主題是行銷和, 尤其, 銳步的新廣告活動和口號.
核心詞彙:
1. 推出 – 發布新產品
2. 廣告活動 – 活動是一系列有組織的活動，Ad 是廣告的縮寫.
3. 激勵 – 讓人們對某事感興趣
4. 輕掃某物 – 打擊某事或取笑某事.
5. 口號 – 用於推銷產品的簡短難忘的短語.
6. 策略 – 旨在實現主要目的或目標的計劃或方法.
7. 競爭 – 試圖贏得比賽或獲得對某人的優勢.
8. 競爭對手 – 銳步競爭對手的其他公司.
9. 據稱 – 聲稱要做或說某事.
10. 與某事有聯繫 – 連接.
11. 名人代言人 – 公開推銷產品的名人.
本週末我們也將發布增強版 此播客的 MP4 版本 有文字和圖片.
PDF Transcript: Study NotesDownload: Podcast MP3
This is the second in our two-part intermediate 商務英語播客 series on opening and managing 用英語開會. 在第一集中, we looked at how to open a meeting. In today’s podcast lesson we’re going to cover how to manage the discussion.
馬丁, the GM of Daneline Singapore, is discussing with his staff how to make up a budget shortfall. He has just asked Sandra to kick off the first item on the agenda – outsourcing the cleaning.
聽力測驗
1) How much money can Daneline Singapore save by outsourcing cleaning?
2) Does Sam like pizza?
3) Does Dave agree with the strategy of outsourcing cleaning?
4) How does Dave suggest dealing with the brochure redesign?
*** 這節課是我們的一部分 商務英語電子書 會議: 會議要點. 高級會員 點擊這裡下載 完整的電子書.
Members: Study Notes | Quizzes | PhraseCast | Lesson ModuleDownload: Podcast MP3
This is the first in a two-part intermediate 商務英語播客課程 on opening and managing meetings. 在這一集, we’ll look at how to open a meeting. In the second part (BEP 43) we’ll look at language you can use to manage the discussion.
The listening takes place in the Singapore offices of Daneline, an international shipping company. 馬丁, the GM, is chairing a meeting with Sandra, David and Sam to discuss a budget shortfall. Shortfall means their budget has fallen short of expectations. 換句話說, they don’t have enough money, so they need to make some cuts. To chair a meeting is to lead the meeting. We can say that Martin is the chairperson. So in these two episodes on opening and managing meetings, you’ll be learning language for chairing meetings.
聽力測驗
1) What is the amount of the budget shortfall?
2) Why doesn’t Sandra have a copy of the agenda?
3) How many possible cuts are under discussion?
4) What is the first item on the agenda?
*** 這節課是我們的一部分 商務英語電子書 會議: 會議要點. 高級會員 點擊這裡下載 完整的電子書.
Members: Study Notes | Quizzes | PhraseCast | Lesson ModuleDownload: Podcast MP3
Today we have a Business English News story on a recent study by several universities that looks into the ”˜selling power’ or influence – of celebrities. Celebrity is another word for famous person, such as a movie or sports star.
The vocabulary we discuss in this podcast expands on the marketing terms we covered in 影片詞彙 04.
PDF Transcript: Study NotesDownload: Podcast MP3
這是針對第一輪工作面試的商務英語Pod課程（分為兩部分）的第二部分. 學習如何回答常見的面試問題以及有用的短語和詞彙 英語工作面試.
您會記得第一集, 邁克·巴恩斯（Mike Barnes）正在採訪第一商業國際香港總部的威廉·週（William Chow）。, 一家全球銀行. 威廉剛告訴麥克關於他的工作經歷, 管理風格和個人特徵. 我們的人力資源經理, 麥克風, 繼續採訪另一個非常常見的第一輪問題. 讓我們看看它是什麼，然後考慮如何回答這個問題?
下載有用的面試短語的PDF列表，以描述您的個人特徵 這裡.
BEP 41 – PDF TranscriptDownload: Podcast MP3
