Trong bài học này, chúng ta sẽ học từ vựng tiếng anh pháp lý liên quan đến bản quyền. Các tác phẩm có bản quyền được tạo ra bởi các tác giả, người nhận tiền bản quyền để sử dụng tác phẩm của họ. Bản quyền tồn tại cho một thuật ngữ cụ thể, và có thể được giao cho người khác. Giới hạn bản quyền bao gồm các tác phẩm trong phạm vi công cộng cũng như sử dụng hợp pháp. Chúng tôi cũng sẽ xem xét các ý tưởng như vi phạm bản quyền và vi phạm bản quyền.
Trong bài học này chúng ta sẽ xem xét tiếng anh hợp pháp từ vựng liên quan đến sở hữu trí tuệ, hoặc IP. Sở hữu trí tuệ bao gồm bằng sáng chế, cũng như nhãn hiệu và bí mật thương mại. IP có thể được cấp phép cho người khác, nhưng nó vẫn thuộc về người nắm giữ quyền. Chúng tôi sẽ đề cập đến các hoạt động như làm giả, cũng như kỹ thuật đảo ngược. Và cuối cùng, chúng ta sẽ xem xét chỉ định xuất xứ.
Welcome back to Business English Pod for today’s lesson on dealing with a customer’s doubts about a proposed solution during thesales process.
Customers rarely agree to buy after an initial pitch. Sales typically involves a lot more work than just the initial approach. You need to get to know the customer, understand their needs and offer them good solutions. And somewhere along the way, you’ll have to deal with their questions and doubts. Sau tất cả, people want to be sure they’re making the right choice, and that they’re spending their money wisely. And even when you’ve shown them all the right reasons to buy from you, they might still be on the fence. So what can you do?
Tốt, there are a few useful techniques that can help you deal with a customer’s doubts. We can ask about reasons, and propose solutions. We can also relieve their fears and anticipate their concerns. Và cuối cùng, we can show them why the other alternatives are not good choices. Trong bài học hôm nay, we’ll learn how to use these techniques.
Trong hộp thoại, we’ll rejoin Aaron, a salesman at a commercial refrigeration company. He’s been talking with a hotel about providing cooling systems for their restaurant and bar. Aaron has taken the time to get to know his customer, and he’s submitted a proposal that he thinks matches their needs. But now the customer has some doubts. Besides Aaron, you’ll hear Eva, the hotel manager, and William, the contractor who’s renovating the hotel.
Câu hỏi nghe
1. What is Aaron’s solution to Eva’s first concern? 2. What other concern of Eva’s is Aaron able to guess? 3. Why does Aaron think that not choosing his solution for the freezer is a bad idea?
Welcome back to Business English Pod for today’s lesson on matching solutions to customers’ needs during thesales process.
Have you ever been frustrated by a salesperson who tried to sell you something you didn’t need? Đúng, we all have! And so if you’re the one doing the selling, remember that a one-size-fits-all approach isn’t likely to work. Thay thế, you need to build a relationship and learn about your customer’s needs. Only then can you provide the right solution.
In our last two lessons on the sales process, we looked at how tomake your initial approach Và understand the customer’s needs. Vì vậy trong bài học này, we’ll look at the next step in the process: matching a solution to those needs.
There are several techniques we can use to offer a solution to a customer. We can warn them against doing things a certain way. Đó là, we can advise them against solutions that don’t match their needs. We can also emphasize cost benefits or quality, and ask hypothetical questions in order to persuade them. Và cuối cùng, once we’ve used these techniques, we can finish by summarizing agreement.
Trong cuộc đối thoại hôm nay, we’ll rejoin Aaron, a salesperson with a commercial refrigeration company. He has been talking to customers at a new hotel who need equipment for their bar and restaurant. Aaron has visited the hotel to meet them and talk about their needs. Now Aaron is putting together a proposal, and he calls the hotel manager, Eva, to talk about some of his proposed solutions.
Câu hỏi nghe
1. What does Aaron advise Eva against doing at the beginning of their conversation? 2. What point does Aaron emphasize when he recommends the Coil-Pro unit? 3. Khi kết thúc cuộc trò chuyện, how does Aaron introduce his summary of their discussion?
If you’re a fan of technology, you’ve likely come across the term Internet of Things, or IoT. It’s the connection of everyday devices to the Internet and has already started to change the way we interact with each other and the online world, and as Business Insider explains, it’s just getting started.
The Internet of Things has been labeled as “the next Industrial Revolution” because of the way it will change the way people live, công việc, entertain, và du lịch, as well as how governments and businesses interact with the world. Trong thực tế, the revolution has already started.
