In this business English vocabulary lesson, we’ll look at some key macroeconomic terms, such GDP and GNP. We’ll explore the natural business cycle, which includes periods of expansion, recession and sometimes even depression. We’ll also look at the idea of trade balance between countries, which can be described as either a trade surplus or a trade deficit.
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Welcome back to Business English Pod for the second part of our lesson on making sales calls.
Being successful in sales begins with getting your foot in the door. If you can sit down with someone in their workplace and show your product, or talk about your service, you’re more than halfway to making a sale. But if you don’t get the chance to sit down face to face, making the sale will be a lot harder.
There’s lots of advice out there about making cold calls in English. But usually you’ve got more to work with than just a phone number. A good lead might be someone you’ve talked to at an event, or someone you’ve been referred to by another customer or friend. So, you’ve got a name and number and perhaps a previous conversation or mutual acquaintance.
You call the person, you use your best professional greeting, you make a connection and you try to get them to talk about their company and their needs. Now comes the hard part. You need to make the next step and actually ask them to agree to meet with you. Today we’ll learn some great techniques that will help you get to that point. We’ll start with showing the value of your product or company, then we’ll cover asking for a meeting, dealing with a refusal, emphasizing the need to meet, and expressing gratitude.
In the dialog, we will hear the second part of a telephone conversation between Kate and Tina. Kate is a salesperson with a company called Thompson Medical. And Tina works at a dental office. Kate’s company sells machines called “autoclaves,” which are used to sterilize tools in medical clinics.
Listening Questions
1. Why does Kate mention ‘flexibility in the setup’?
2. How does Kate respond when Tina says that it’s hard to schedule a meeting?
3. What does Kate offer to do if Tina agrees to sit down and talk?
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In this Business English lesson, we take a look at making sales calls.
Many people hate making sales calls in English. They pick up the telephone and instantly feel a pit in their stomach. They might be afraid of rejection. Or they might know that most people hate receiving sales calls. But fear not! When you pick up the telephone, you’ve got an opportunity. If you approach it positively, you’ll have more positive results.
You start with a list of leads. This might just be names and numbers. They might be people you’ve met at a networking event or a trade show. Now it’s time to work those leads. In the first call, you’re not going to give them a hard sell or a pitch. You can save the real selling for a face to face meeting. And that’s your short-term goal: getting someone to agree to sit down with you.
You’re not the first person who has ever called someone to arrange a meeting. And there are some tried and true techniques that you can rely on. Today, we focus on the first part of a sales call. We’ll look at using a friendly professional greeting, showing respect for time, and referencing other clients. We’ll also look at both asking about a client’s needs and summarizing those needs.
In the dialog, we’ll hear Kate, a salesperson with a company called Thompson Medical. She’s calling Tina, who works at a dental office. Kate’s company sells “autoclaves.” An autoclave is a machine that sterilizes, or cleans, tools and equipment. It’s an important piece of equipment in any medical office.
Listening Questions
1. Why do you think Kate mentions that Tina must be very busy?
2. What does Kate say about another clinic that she visited?
3. What are the basic problems that Tina’s office has with their current system?
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In this Business English News lesson, we look at trends in the workplace, particularly changing attitudes to telecommuting.
The question of “live to work or work to live” has been around for decades, with many employees trying to strike that perfect work-life balance. Employees around the world benefit from the use of modern technology to do their work in the comfort of their own homes.
Recently though, Yahoo’s CEO, Marissa Mayer, made some waves with her decision that all employees must work their 9 to 5s in the office.
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Welcome back to the Skills 360 podcast. In today’s lesson, we’re going to look at how to get good customer service. More specifically, we’re going to learn how to complain properly and get a good solution.
It all starts with a problem. You buy a product and it doesn’t work right. You get frustrated. You paid good money but you’re not getting what you expected. It’s time to complain. So you go back to the store or you ring up a customer service line. This interaction could end with more frustration or it could end with satisfaction, depending on the outcome. So how can you get a good outcome?
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Welcome back to Skills 360 for today’s lesson on how to get good customer service.
You probably know what bad customer service looks like. We’ve all been there. Maybe you’ve stood in line at a computer store to return a defective piece of equipment and the clerk asks you rudely “Well, how do you know it’s broken? Did you plug it in?” Or you’ve called your phone company to change your service and when you finally make it through the voice menus to a real person, you get put on hold for 10 minutes. It’s crazy, right? We are paying customers, and we get treated like this? So if you’ve ever felt your blood boil in situations like these, listen up. Let’s talk about how to get good customer service.
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In this Business English Pod lesson, we continue our look at how to conduct a job interview in English.
The interview is a crucial step in the hiring process. You have the opportunity to sit down with a candidate and get as much useful information as possible. And to get good information, you need to set the right tone and ask good questions. You also need techniques for getting people to explain and elaborate on ideas. The more details you can get from someone, the better. And hopefully you can figure out if the person is right for the job and for your company.
Good techniques for conducting interviews can help you in many other situations. Any time you need to evaluate a person, or a person’s company, you will use the same techniques. Imagine you need to contract an Internet marketing company. You will probably sit down with someone to ask them questions. Or imagine you have a paper salesman in your office. Again, you will need to ask him some good questions to evaluate his company.
Today, we’ll learn some great interviewing techniques, including how to ask stress questions and hypothetical questions. We’ll also learn about echoing someone to encourage them to speak more and calling someone on an evasive answer. And finally we’ll learn about giving the candidate a chance to ask questions of their own.
In today’s dialog, we’ll rejoin Sandy and Lee, who are interviewing Maria. Sandy and Lee are looking for someone to lead their company’s expansion into Asia.
Listening Questions
1. What does Maria say she does that Sandy repeats in order to encourage more detail?
2. What type of situation does Sandy ask Maria to imagine?
3. What does Sandy give Maria the chance to do at the end of the interview?
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Welcome back to Business English Pod for today’s lesson on conducting an interview in English.
How do you assess potential employees? Or contractors? Or business partners? Or anyone, for that matter? Well, you can look at a person’s resume or CV. And for more information you can google someone. But that’s never enough to really get an idea about someone. What we rely on are interviews, which can be very powerful tools. Interviews give us a chance to meet someone face-to-face, to ask tough questions, to find out how they solve problems, and to really get a sense of how they interact.
Asking someone questions face-to-face is not only important for job interviews. There are a wide range of situations where interview techniques are useful. Say you want to build a relationship with a new supplier. You’ll want to ask some questions and get to know the company. Or maybe you want to contract a tech support company. You’ll want to do interviews to see who is the right fit.
Interviewing is a skill, just like being interviewed. And there are some excellent techniques that you can learn to become a better interviewer. Today, we’ll look at how to make someone feel comfortable, how to ask open-ended questions, and how to get someone to give recommendations and provide more detail.
In the dialog, we’ll hear Sandy and Lee interviewing Maria. Sandy and Lee work for an international fast moving consumer goods – or FMCG – company that is expanding into Asia. They are looking for the right person to lead this expansion.
Listening Questions
1. What aspect of Maria’s work does Sandy want to hear more about?
2. What does Sandy want Maria’s “thoughts” about?
3. Which idea does Lee want Maria to explain in more detail?
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In this Business English Pod lesson, we continue our look at vocabulary and collocations for discussing a budget.
A budget is a plan for spending money. And you’ll often hear the word “budget” used as a noun. But “budget” is also a verb. We can budget carefully or poorly. We can budget not only money but also time. And how we budget can help or harm our business. If we spend too much money, we may decrease profits. But if we don’t spend enough money, the business may not grow or thrive. It’s all about balance.
A typical budget includes a long list of items that we need to spend money on. And in a budget meeting, you’ll hear people talk, or argue, about where to spend more and where to spend less. So, how do we do this? Well, in today’s dialog, we’ll learn some of the common expressions we use when we discuss budgets.
Before we listen, let’s talk a little about English collocations. A collocation is a group of words that native speakers often use together. A correct collocation sounds natural, while an incorrect collocation sounds unnatural. For example, in English we say “budget cuts” to talk about lower spending. But we can’t say “budget slices” or “budget chops,” even though “slice” and “chop” mean “cut.” Those simply aren’t natural expressions.
You’ll hear many useful collocations in today’s dialog. As you listen, try to pick out these natural combinations of words. Then we’ll explain what they mean and how to use them in the debrief.
Today we’ll rejoin Kate, Harry, and Linda as they discuss the budget for their IT department. Kate and Harry are managers, and Linda is their supervisor. Last time, they talked about the past year’s budget. Today, you’ll hear them making a plan for the upcoming year.
Listening Questions
1. What does Kate say the finance department wants to focus on?
2. What is Harry’s concern about replacing the workstations?
3. What does Kate think can be changed to save money?
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Welcome back to Business English Pod for today’s lesson on financial English vocabulary and discussing a budget.
Budgets aren’t just for accountants. Almost everyone in business has to talk about money and how to spend it. It doesn’t matter if you’re a manager with a million dollar budget or a field tech just tracking your expenses. You’ll be talking about money and budgets.
In fact, talk about budgets is everywhere. Turn on the news and it’s not hard to hear people discussing budget “cuts” or budget “reductions.” You can hear about governments with budget “deficits” and budget “surpluses.” Everyone’s worried about money, and in business, earning more often means spending less. These are the topics you’ll hear about today.
Before we listen, let’s talk a little about collocations. A collocation is a group of words that native speakers often use together. A correct collocation sounds natural, while an incorrect collocation sounds unnatural. For example, in English we say “budget cuts” to talk about lower spending. But we can’t say “budget slices” or “budget chops,” even though “slice” and “chop” mean “cut.” Those simply aren’t natural expressions.
You’ll hear many useful collocations in today’s dialog. As you listen, try to pick out these natural combinations of words. Then we’ll explain what they mean and how to use them in the debrief.
You’re going to hear a conversation between two managers in the IT department of a large company and their boss. Kate and Harry are the managers, and Linda is the boss. They’re discussing the past year’s budget and how they spent their department’s money.
Listening Questions
1. What does Linda want to examine first?
2. What does Harry say about the large one-time cost the department had?
3. According to Linda, what is finance concerned about?
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