Let’s face it: ideas are a dime a dozen. And just having a great idea doesn’t mean a thing if you can’t get other people to believe in it. And before you can get anyone to believe in it, you need to help them remember it. You need to make it stick. So today I want to share a couple of tips for helping your ideas stick. It doesn’t matter if you’re giving a presentation, proposing something in a meeting, or pitching to investors. The secrets to stickiness are the same.
In many companies, product managers help promote a product. Companies do market analysis as well as competitive research in order to develop a business case for a product. A product roadmap lays out the plan for developing a product, including the go-to-market strategy and the product launch.
Have you ever been in a meeting where everyone just wants to complain about a problem? And maybe they criticize every solution that is suggested? Well, if that’s all you do, the problem will never be solved.
Discussing solutions is all about figuring out what might actually work. It’s about finding the best solution, even if it’s not the perfect solution. So you need to learn how to agree with people’s ideas, either strongly, or with conditions. In other words, you might agree but only if something else can happen.
If you’re leading a problem-solving meeting, you’ll likely need to highlight the best solution that comes forward. Even when you have a pretty good solution, you might still want to invite more ideas. And whether you’re leading or participating in the meeting, you might offer to take the lead on implementing a solution. In this lesson, we’ll cover all these skills for discussing solutions.
In today’s dialog, we’ll rejoin a teleconference led by Jim. On the line with Jim are Jack, Dan, and Angie. They are discussing how to deal with the issue of paint fumes at a factory. They’re trying to find the best way to solve this problem.
Listening Questions
1. What expression does Angie use to agree strongly with Dan’s idea?
2. What solution does Jim highlight as the best one?
3. What does Dan say he wants to do about the research on different types of paint?
It’s not enough just to find problems or talk about problems at work. We need to figure out how to solve them. And problem-solving is one of the most important skills in any workplace. In fact, almost every meeting, conversation, or teleconference includes some problem-solving.
Sometimes talking about solutions means making suggestions. In other words, you’ve got an idea about how to solve the problem and you want others to listen to it. In that case, you need to be able to use the language of suggestions.
Of course, just because someone suggests an idea doesn’t mean it’s a good idea. Another skill we need is to be able to disagree carefully so we don’t upset people or make them feel like they’re being attacked. And when you disagree with someone, you might want to suggest another way of solving the problem. These are all important skills when talking about solutions.
In today’s dialog, we’ll listen to a teleconference about a problem with paint fumes at a factory. The meeting is being led by Jim, who will show us how to start a teleconference. We’ll also hear Jack, Dan, and Angie, who are all talking about different ways of solving the problem.
Listening Questions
1. What solution does Dan suggest?
2. When Jack disagrees with Dan’s idea, what does he say before showing his disagreement?
3. What solution does Jack suggest instead of Dan’s solution?
In today’s 925 English lesson, we’re going to learn how to make comparisons and talk about differences in English.
Life and business is full of choices. And any time you make a choice, you have to compare the options. You might think about how they are similar, as we did in our last lesson. And you might look at how they are different.
In today’s 925 English lesson, we’re going to learn how to make comparisons and talk about similarities in English.
Every day, we compare products, companies, jobs – all kinds of things! We talk about how they are different, and how they are the same or similar.
925 English is a new series of English lessons for beginners. 925 English lessons focus on English phrases and expressions that you can use in work and business. Members: PDF Transcript | Lesson Module | Quiz | MP3 Audio
Welcome back to Business English Pod for today’s lesson on socializing in English with your clients on the phone.
There’s an old saying that you should never mix business and pleasure. And sure, it might not be a good idea to get too close to your customers and clients. But if you are all business, and you shy away from anything personal, you’ll seem cold. And people won’t connect with you.
Ultimately, you have to find the right balance. You want to be personable, but not nosy. You want to be friendly, but not pushy. And you have to take your time. A conversation with a new customer will be naturally more formal than with an established one. That’s true not only in person, but on the phone as well.
In our last lesson, we learned about paying a visit to a client’s office. Today, we’ll look at checking in with a client by phone. As you’ll hear, we often make friendly conversation at the beginning of the call, and you might find yourself showing understanding of a client’s personal situation. But eventually you’ll want to switch from the personal to business. And once you’re talking business, you might mention personal connections, gauge needs, and discuss developments in your industry. This is all part of maintaining and building a relationship with your client.
In today’s dialog, we’ll rejoin Markus, an account manager for a company that sells servers. Markus is calling up a client named Jana. He wants to check in with her, find out how she’s doing, and see if she needs anything. And you’ll hear him strike a balance between business and personal issues.
Listening Questions
1. Jana mentions a personal issue at the start of the conversation. What is it?
2. When Markus switches from personal matters to business, what topic does he mention?
3. How does Markus ask Jana about their server needs?
Welcome back to Business English Pod for today’s lesson on socializing in English with your clients.
Business is all about relationships. And the stronger your relationships are, especially with customers or clients, the more successful you’ll be. This is why we call up our customers or drop by their office. Sometimes we’ve got important business to take care of, but sometimes all we need to do is say hello and check in.
In fact, visiting with clients often sounds like a chat between friends. We might talk about sports, about family, about travel, or about mutual friends. Of course, it takes a while to get to this level with a customer. But once we’re there, our conversations are likely to be an interesting mix of the personal and professional.
Bouncing between these two modes naturally is the secret to the client visit. You might find yourself starting out by introducing some interesting piece of news. At some point, you may want to gauge the client’s satisfaction with your products or services. And the conversation may also turn naturally to gossiping about the competition. If a client needs a decision or information, you may have to promise to check back on it. And finally, you might want to make a social invitation, and move the relationship-building out of the office.
In today’s dialog, we’ll hear Markus, who works as an account manager for a company that sells computer servers. He is visiting the offices of one of his clients, a large Internet service provider. We’ll hear Markus chatting with Jose, his main client contact, and Tricia, another manager.
Listening Questions
1. What news does Markus deliver to Jose?
2. What does Markus say about his company’s competitor?
3. What does Markus offer to do next Friday?
Early energy sources were simple; fire was discovered to heat things, and then along came conversion – such as fire under a kettle producing steam. But times have changed, and the impact of using non-renewable sources of energy, or fossil fuels, is one that we can no longer afford to ignore. Putting the climate change debate aside, there are real commercial opportunities that businesses and governments can, and should, consider.
As author and marketing master Seth Godin once said: marketing is a competition for people’s attention. And in today’s hyperconnected world, that competition is really tough! Standing out from the crowd requires us to put a lot of energy into marketing.
The best companies spend this energy strategically. They direct their marketing efforts at the right people, with the right methods. And if you sit around a table with a good marketing team, you’ll need to understand – and use – the special language of marketing. For example, you might hear expressions like “to increase customer engagement.” Or “to capture market share.”
In English, this kind of expression is called a collocation. A collocation is a natural combination of words. Native speakers use collocations all the time without thinking about it. They don’t say “catch” market share, or “trap” market share. They always say “capture” market share. They remember the words together. And you can too. You can learn collocations to understand better, and to sound more natural.
In this lesson, we’ll look at collocations used to discuss marketing. We’ll hear a dialog between three people on a marketing team: Nathan, Camille, and Theo. In our last lesson, the team talked about market research. Today, we’ll hear them talking about some specific marketing activities. They’ll use lots of marketing collocations to describe their activities. Try to pick these out, then we’ll go through them later in the debrief.
Listening Questions
1. What does Camille say was the goal of the magazine and TV ads?
2. What type of marketing activity does Camille say they need to improve?
3. What does Nathan identify as the main purpose of the activity that Camille said they need to improve?
