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Welcome back to Business English Pod for today’s lesson on analyzing trends during a presentation in English.

Business is a game of numbers. And whether you’re in marketing, finance, sales, or operations, you have different metrics that tell you whether you’re successful. Read any business report, and you’ll see these metrics presented in charts and graphs.

But charts and graphs aren’t enough on their own. Sure, you can use them to present a snapshot of the current state. And you can show how different numbers have gone up or down relative to other numbers. But so what? The numbers are only useful if we can analyze them, learn from them, and make better decisions with them.

When you analyze trends in a presentation, it’s a good idea to clearly state your approach from the beginning. Then you can do things like describe the rate of change and speculate about future developments. You might also make specific predictions about what will happen and raise people’s awareness of possible future trends.

In today’s dialog, we’ll rejoin a presentation at a mobile company called Ambient. A director named Pat has been presenting results for sales and market share. Now Pat is digging deeper and analyzing the company’s performance on one key metric: revenue per unit, or RPU.

Listening Questions

1. What is Pat going to compare in his approach to analyzing trends?
2. What does Pat predict about his company’s “RPU” in the future?
3. What possible future trend does Pat warn about at the end of the dialog?

Download: Podcast MP3

Welcome back to Business English Pod for today’s lesson on describing trends during a presentation in English.

Every great presentation has two things: good content and skilled delivery. These aren’t separate features. The content becomes good through skilled delivery. And skilled delivery means bringing the content alive, rather than just reading from a slide deck.

This marriage of content and delivery is especially important with charts and graphs. Many people know that visuals can enhance a presentation. But we’ve all had the experience of seeing a graph that’s so confusing that we come away feeling we know less, not more. So as a good presenter, you need to tell the graph’s story.

A graph’s story is all about change. Or lack of change. When we are presenting a graph, it’s always good to begin by introducing the theme, so people know what they’re looking at. Then we can bring people’s attention to specific parts of the graph. And we might describe how things are decreasing, staying the same, or increasing.

In today’s dialog, we’ll rejoin a presentation from Pat, a director with a mobile phone company called Ambient. Pat is giving a presentation to his sales team about market share. He’s talking about their own company as well as the competition, describing the trends in market share.

Listening Questions

1. What does Pat say is the theme of the chart that he’s showing?
2. Which company’s market share decreased in 2007?
3. What does Pat say about the market share of all the smaller competitors in recent quarters?

Download: Podcast MP3

Welcome back to Business English Pod for today’s lesson on using visuals and describing charts and trends in an English presentation.

We’ve all sat through boring presentations, with PowerPoints that are just slide after slide of too much text. If all you’re doing is reading off your slides, then why do a presentation at all? And if your audience falls asleep, then you’ve effectively communicated nothing.

If you really want to grab people’s attention, you use visuals. That could mean not just pictures, but graphs and charts. There’s no better way to represent data than with graphs. But the graph doesn’t do all the work for you. You still need to give it life and make it a seamless part of your overall presentation.

The first thing you might do is introduce the point you want to make, before you use the visual. And remember that your audience might have some understanding of the topic already, so you should acknowledge that. And you can make it dramatic by using foreshadowing and highlighting important points. And just like in any presentation, it’s good to use clear transitions between points and slides.

In today’s dialog, we’ll hear a presentation from Pat, a director with a cell, or mobile phone manufacturer called Ambient. He’s presenting to the company’s sales team about how they’ve regained market share after a rough couple of years. We will hear how Pat uses visuals to enhance his presentation.

Listening Questions

1. At the start of his presentation, what does Pat say they will focus on?
2. When talking about the company called Sirus, what does Pat “draw people’s attention” to?
3. What does Pat say to transition to showing information about Ambient?

Download: Podcast MP3