BEP 305 – Colocações de inglês para negócios para enfatizar (2)

Business English Pod 305 - Colocações em inglês para enfatizar 2

Bem-vindo de volta ao Pod de inglês para negócios para obter a lição de hoje sobre colocações de inglês para negócios para enfatizar um ponto.

Falar bem inglês não é apenas falar corretamente. Trata-se de escolher palavras que causam impacto, e sobre como influenciar os pensamentos e sentimentos das pessoas. E se você estudar os hábitos de grandes oradores, você vai ouvi-los usar a ênfase de forma eficaz. A great speaker won’t just say he “recommends” something. Em vez de, he might say he “strongly recommends” something. That word “strongly” triples the impact.

But how would you know that we say “strongly recommend” and not “heavily recommend” or “deeply recommend?" Bem, “strongly recommend” is the natural combination of words that native speakers use. Essas combinações naturais de palavras são chamadas de colocações. Uma colocação é apenas duas ou mais palavras que os falantes nativos geralmente usam juntos. E você pode aprender colocações de ênfase para soar mais natural e aumentar o impacto do que você diz.

Nesta lição, ouviremos o final de uma apresentação sobre o tema liderança. Maria está resumindo seus pontos principais. Durante sua apresentação, ela usa várias colocações para enfatizar suas ideias. Tente escolher essas colocações, e falaremos sobre eles mais tarde no debrief.

Perguntas de escuta

1. Maria pede que seus ouvintes pensem em uma pessoa. Em que tipo de pessoa ela pede que pensem?
2. O que Maria diz sobre um ótimo discurso que não é apoiado por ação?
3. O que Maria pensa sobre a busca das pessoas por um significado no trabalho?

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BEP 304 – Colocações de inglês para negócios para enfatizar (1)

BEP 304 - Colocações de inglês para negócios para enfatizar 1

Bem-vindo de volta ao Pod de inglês para negócios para obter a lição de hoje sobre colocações de inglês para negócios used to emphasize a point.

If you want to make an impact when you speak, you need to learn the importance of emphasis. Quero dizer, if sales increased, that’s great. But what if they increased a lot? Or you might be concerned about something, but what if you’re very concerned? “A lot” and “very” are used for emphasis. But you don’t want to only use “a lot” and “very.” If you use any word or expression too much, it will lose its impact.

Nesta lição, we’ll listen to the end of a presentation about the financial performance of an airline. The speaker is talking about what the company can expect to see in the coming year. And during the presentation, as well as during the question and answer session, the speakers give emphasis to their ideas using “collocations.”

A collocation is just a pair or group of words that go together naturally. Por exemplo, instead of saying something “increased a lot,” you can say it “increased sharply.” The words “increase” and “sharply” often go together. And if you want to say you are “very concerned,” you can say “deeply concerned.” That’s a natural way of emphasizing the idea of being “concerned.”

Native speakers use these word combinations naturally. And if you want to sound natural, it’s a good idea to learn these collocations. Enquanto você ouve a caixa de diálogo, try to pick out some of these collocations, e falaremos sobre eles mais tarde no debrief.

Na caixa de diálogo, we’ll hear Leo, the presenter, talking about some of the key financial indicators the airline uses to track its performance. We’ll also hear two managers, Rita and Mike, ask questions at the end of the presentation.

Perguntas de escuta

1. What does Leo say the company has achieved in terms of costs?
2. How does Rita feel about the positive attitude concerning profits?
3. What does Leo say about non-fuel cost growth in their company, compared to other companies?

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BEN 38 – Automação e a ascensão da IA

Throughout the course of history, society has often been hesitant to accept widespread change. A day doesn’t pass without a new technological advance being reported. This has led many to worry about the effects of artificial intelligence, ou AI, on our daily lives.

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BEP 293 – Colocações em inglês para implementar um plano (2)

Business English Pod 293 - English Collocations for Discussing How to Implement a Plan 2

Bem-vindo de volta ao Pod de inglês para negócios para obter a lição de hoje sobre Colocações em inglês relacionado a implementing a plan.

Everyone knows that you have to plan for the future. But many “plans” are only that: they are just plans. But a plan is only useful if it leads to action. Ou, as a wise man once said: a plan without action is a dream wasted. In order to not waste that dream, we need to implement the plans we create.

Na lição de hoje, we’ll hear a discussion about how to implement a marketing plan. And you’ll hear lots of common expressions we use when talking about implementation. These expressions are called “collocations,” which just means a set of words that usually go together. Por exemplo, have you heard the expression “put something into action?” That’s a common collocation that means “to implement.” We don’t say “make something into action” or “activate something.” It’s always “put something into action.”

You can learn these natural combinations of words used by native speakers. Studying Colocações em inglês will help you sound more natural and expand your active vocabulary. Enquanto você ouve o diálogo de hoje, try to catch some of these collocations, and we’ll go over them later in the debrief.

Na caixa de diálogo, we’ll rejoin Carlos, Viv, Byron, and Marion, who are discussing how to implement a marketing plan. In the last lesson, they talked about some of their online marketing activities. Hoje, they’re going to talk about some other parts of the plan, including the timeline.

Perguntas de escuta

1. Why does Carlos mention that Marion is a strong writer?
2. What does Carlos say about the importance of the CRM?
3. What does Viv think about the timeline on the CRM activities?

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BEP 292 – Colocações em inglês para implementar um plano (1)

Business English Pod 292 - Módulo da lição

Bem-vindo de volta ao Pod de inglês para negócios para obter a lição de hoje sobre Colocações em inglês related to implementing a plan.

Em negócios, good planning is important, whether you’re talking about a long-term strategy or a short-term project. But a plan itself means nothing without action. It’s not what you decide to do that matters, but what you actually do. And what you actually do with a plan is called “implementation.” Implementing a plan is all about deciding who will do what, and when they will do it.

Nesta lição, we’ll listen in on a meeting about how to implement a marketing plan. Durante a discussão, you’ll hear lots of useful expressions that we call “collocations.” A collocation is a natural combination or group of words. Por exemplo, I’ve already used the collocation “to implement a plan.” We don’t say “do a plan” or “activate a plan.” The natural expression is “to implement a plan.”

Native speakers use collocations like this automatically, and you can learn to use them as well. Através do estudo Colocações em inglês, você vai melhorar seu vocabulário e soar mais fluente. Enquanto você ouve a caixa de diálogo, tente escolher algumas dessas colocações e as discutiremos mais adiante no relatório.

Na caixa de diálogo, we’ll hear Carlos, Viv, Byron, and Marion. The small company they work for has just had a new marketing plan developed by a consulting company. Now they are meeting to figure out how to implement the plan.

Perguntas de escuta

1. Carlos asks for volunteers on one aspect of the plan. What exactly does he want the volunteers to do?
2. As there’s lot to do on the website, what does Byron need to do as the lead?
3. What is Carlos going to do in three weeks time?

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