Inglês de negócios | Inglês para Negócios | Business English Pod

BEP 279 – Inglês de vendas 1: Fazendo sua abordagem

Inglês de negócios, Inglês de vendas / novembro 28, 2015

Bem-vindo de volta ao Pod de Inglês para Negócios de hoje aula de inglês para negócios on making your initial sales approach.

Sales is right at the core of business. It’s how you connect people with products, and turn products into profits. But most sales aren’t made with a single conversation. There’s a process involved. This process involves many different steps, and at each step, a good salesperson has to use their skills to keep the process moving forward.

Nesta lição, we’ll focus on the initial step of the processo de vendas: making the approach. This is when you talk to the potential customer for the first time. You want to establish a good rapport and ask some questions to start learning about their needs. We’ll learn how to compliment a prospect and ask open-ended questions. We’ll also cover how to show interest to get more information, show that you’ve done some background research, and reference other business connections. Com essas habilidades, you can get off to a good start with your prospect.

No diálogo de hoje, we’ll hear a salesperson named Aaron, who works for a company that sells refrigeration and cooling equipment. Aaron is visiting a new hotel in Thailand and talking with Eva, the hotel’s manager and Robin, the head chef. He has arranged to visit the hotel and hopes to start building a relationship and finding out about their needs.

Perguntas de escuta

1. How does Aaron compliment his prospective customers?
2. What does Aaron show interest in to get more information?
3. What business connection do Aaron, Robin, and Eva have in common?

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VV 46 – Inglês para Marketing: o 4 Ps do mix de marketing (2)

Inglês de negócios, Vocabulário de inglês para negócios, Vídeo em inglês, inglês de marketing / novembro 24, 2015

Nisso Business English vocabulary lesson, we’re going to look at the marketing mix, which is made up of the four Ps of marketing: produtos, price, place and promotion. We’ll look at the idea of placement, which is all about a product’s market coverage and how it gets to market through logistics and a company’s distribution channels. The final P is promotion, or advertising, which may involve public relations and marketing campaigns, including in-store promotions.

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VV 45 – Inglês para Marketing: o 4 Ps do mix de marketing (1)

Inglês de negócios, Vocabulário de inglês para negócios, Vídeo em inglês, inglês de marketing / novembro 18, 2015

Nisso Business English vocabulary lesson, we’re going to look at the marketing mix, which is made up of the four Ps of marketing: produtos, price, place and promotion. First we’ll cover ideas related to the product, which includes differentiation and positioning. A company’s products must also reflect its branding. The second P is price, and we’ll look at ideas such as penetration pricing and loss leaders, as well as price points.

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925Inglês – Lição 1: Como dizer Olá em inglês

925 Inglês, A2, Inglês de negócios, Vídeo em inglês, ESL Podcast, Funções, Socializando / novembro 1, 2015

This is a preview lesson from 925 Inglês, a new series we’ll launch next year. Apropriadamente o suficiente, we’re kicking off with a 925 lição de inglês on how to greet and say hello to colleagues and customers in English.

925English a new business English series for beginners (CEFR A1-A2) and lower intermediate (B1) Aprendizes de ingles. 925 As aulas de inglês se concentram em partes do idioma e expressões em inglês que você pode usar no trabalho e nos negócios. We get straight to the point with lots of examples. We give you phrases you can say in different situations and advice on why and how to use them.

Então, it’s pretty easy to greet someone in English, não é? We can say “good morning” or “hello” or just “hi.” And we might add something like “my name is Tim Smith,” or a question like “how’s it going?” But what’s the difference? How do we choose which greeting to use? Bem, Em negócios, like in life, it depends on the situation. That includes who we’re talking to and where we’re having the conversation. So let’s go through three situations and practice some appropriate ways of saying hello.