Habilidades 360 – Como soar confiável (Papel 2)

Habilidades 360 Módulo da lição - Como soar confiável 2

Bem-vindo de volta ao Habilidades 360 for today’s lesson on how you can sound more credible or believable.

In the last lesson, we looked at what you should say to sound credible. Nesta lição, we’re going to take a look at what not to say. Em outras palavras, there are some things that can damage your credibility. These are habits or expressions that will make people trust you less, not more.

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Habilidades 360 – Como soar confiável (Papel 1)

Habilidades 360 Módulo da lição - Como soar confiável 1

Bem-vindo de volta ao Habilidades 360 for today’s lesson on how to sound credible, or believable.

It’s election year in the USA, and you’ve probably been hearing some pretty big talk from the candidates. One of the most glaring problems with so much of these candidatesstatements is that of credibility.

Sounding credible means that people can trust you, and trust what you say. And not just because you tell them to. Sounding credible also means people will respect you and believe you have the competence to get the job done. Então, how do you make people believe that? What exactly should you say to sound credible?

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BEP 293 – Colocações em inglês para implementar um plano (2)

Business English Pod 293 - English Collocations for Discussing How to Implement a Plan 2

Bem-vindo de volta ao Pod de inglês para negócios para obter a lição de hoje sobre Colocações em inglês relacionado a implementing a plan.

Everyone knows that you have to plan for the future. But many “plans” are only that: they are just plans. But a plan is only useful if it leads to action. Ou, as a wise man once said: a plan without action is a dream wasted. In order to not waste that dream, we need to implement the plans we create.

Na lição de hoje, we’ll hear a discussion about how to implement a marketing plan. And you’ll hear lots of common expressions we use when talking about implementation. These expressions are called “collocations,” which just means a set of words that usually go together. Por exemplo, have you heard the expression “put something into action?” That’s a common collocation that means “to implement.” We don’t say “make something into action” or “activate something.” It’s always “put something into action.”

You can learn these natural combinations of words used by native speakers. Studying Colocações em inglês will help you sound more natural and expand your active vocabulary. Enquanto você ouve o diálogo de hoje, try to catch some of these collocations, and we’ll go over them later in the debrief.

Na caixa de diálogo, we’ll rejoin Carlos, Viv, Byron, and Marion, who are discussing how to implement a marketing plan. In the last lesson, they talked about some of their online marketing activities. Hoje, they’re going to talk about some other parts of the plan, including the timeline.

Perguntas de escuta

1. Why does Carlos mention that Marion is a strong writer?
2. What does Carlos say about the importance of the CRM?
3. What does Viv think about the timeline on the CRM activities?

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BEP 292 – Colocações em inglês para implementar um plano (1)

Business English Pod 292 - Módulo da lição

Bem-vindo de volta ao Pod de inglês para negócios para obter a lição de hoje sobre Colocações em inglês related to implementing a plan.

Em negócios, good planning is important, whether you’re talking about a long-term strategy or a short-term project. But a plan itself means nothing without action. It’s not what you decide to do that matters, but what you actually do. And what you actually do with a plan is called “implementation.” Implementing a plan is all about deciding who will do what, and when they will do it.

Nesta lição, we’ll listen in on a meeting about how to implement a marketing plan. Durante a discussão, you’ll hear lots of useful expressions that we call “collocations.” A collocation is a natural combination or group of words. Por exemplo, I’ve already used the collocation “to implement a plan.” We don’t say “do a plan” or “activate a plan.” The natural expression is “to implement a plan.”

Native speakers use collocations like this automatically, and you can learn to use them as well. Através do estudo Colocações em inglês, você vai melhorar seu vocabulário e soar mais fluente. Enquanto você ouve a caixa de diálogo, tente escolher algumas dessas colocações e as discutiremos mais adiante no relatório.

Na caixa de diálogo, we’ll hear Carlos, Viv, Byron, and Marion. The small company they work for has just had a new marketing plan developed by a consulting company. Now they are meeting to figure out how to implement the plan.

Perguntas de escuta

1. Carlos asks for volunteers on one aspect of the plan. What exactly does he want the volunteers to do?
2. As there’s lot to do on the website, what does Byron need to do as the lead?
3. What is Carlos going to do in three weeks time?

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