BEP 272 – English Collocations for Discussing Business Strategy (1)

BEP 272 - English for Discussing Strategy 1

Bem-vindo de volta ao Pod de inglês para negócios para obter a lição de hoje sobre Colocações em inglês for discussing business strategy.

Look behind any successful business and what will you find? Good strategy and wise planning. Good strategy involves understanding the environment, the market, the customers, and the competition. And good planning means taking all that knowledge and deciding how to compete now and into the future.

Nesta lição, we’ll hear how the executives in a food company discuss business strategy. And as they strategize, the speakers will use some useful expressions that we call “collocations.” Learning Colocações em inglês will help you improve your vocabulary and sound more natural. So what exactly is a collocation? Bem, it’s just a group of words that we commonly use together. Por exemplo, we often say “reach a goal.” It sounds natural, because that’s what people say. But what about: “grasp a goal” or “arrive at a goal?" Bem, those don’t sound natural because they’re not common combinations or collocations.

Enquanto você ouve a discussão, tente escolher algumas dessas colocações e as discutiremos mais adiante no relatório.

Na caixa de diálogo, vamos ouvir Anne, Jenny, e Max, executives at a food company called Healthy Organics. The speakers have gone on a weekend retreat to try to create a good strategy for moving their company into the future. They’ll talk about their vision and a strategic plan for growth.

Perguntas de escuta

1. What does Anne say they have managed to accomplish so far during the retreat?
2. What does Max say is the goal over the next two days?
3. What does Jenny want to figure out first?

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