Witamy ponownie w Business English Pod na dzisiejszą lekcję Angielskie kolokacje for talking about sales.
Obroty has never been tougher. In the digital age, competition for people’s attention is fierce. And customers are armed with more knowledge than ever before. Z tych powodów, companies can’t get lazy about their approach to sales. They need to be strategic; they have to find new ways to manage customer relationships, and they need effective ways to track how they’re doing.
W tej lekcji, we’ll listen to a pharmaceutical sales team discuss new strategies to improve and track their performance. W ich dyskusji, you’ll hear a lot of what we call collocations. Collocations are just groups of words that combine naturally. Na przykład, if you want to say that someone finishes making a sale, you can say that he “closes a sale.” Everyone uses that verb “close.” Nobody says “shut” a sale or “do” a sale. The correct collocation is “close a sale.”
Native speakers learn and use these collocations naturally. And if you want to improve your vocabulary and sound more fluent, you can learn to use them too. Podczas słuchania okna dialogowego, spróbuj wybrać niektóre z tych kolokacji, a omówimy je później w podsumowaniu.
W oknie dialogowym, we’ll listen to a discussion between Fran, Gus, i Nick. W naszej ostatniej lekcji, the team discussed the need to improve their company’s sales. Now they’re talking about ways to do that. Podczas ich dyskusji, używają wielu Angielskie kolokacje związane ze sprzedażą.
Pytania do słuchania
1. What does Nick think his colleague Dennis is doing wrong?
2. What does Nick believe is an outdated way of measuring their success?
3. What does Nick believe will happen if they improve their performance metrics?
Download: Podcast MP3
