Download VideoVocab 003: Marketing 1
This episode of Video Vocab by Business English Pod introduces 10 commonly used English vocabulary related to the marketing:
Marketing, Advertising, Brand, Launch, Consumer, Market research, Brand Identity, Public Relations or PR, Position and Campaign.
Go to the Video Vocab page to download a Quicktime (.mov) version of this podcast.
Download Business News 07 – India's Economic Growth
Today’s Business English News podcast comes from an article on the recent positive statements by the CEO of Infosys on the future of India’s economy.
India’s economy has long been overshadowed by the rapid rise of China and SE Asia. More recently though, attention has started to turn to India, who’s strong economic growth and skilled workforce have spurred interest. Many economists are now predicting steady growth at 8% per year with India set to become a 1 trillion dollar economy by 2008.
We use this article to look at some of the English words and expressions you can use to talk about economic trends and human resources. The transcript and vocabulary notes for this Business English News podcast are available here:
Download Business News 07 (Transcript) – India’s Economic Growth
This business English news podcast examines the topic of offshoring jobs. ‘Offshoring’ means to move part of a company’s operations (usually supporting functions such as finance or HR) to another country – literally ‘off shore.’ Another commonly used term related to this topic is ‘outsourcing’ – this means to use a different company to handle some supporting tasks. The key difference is that outsourcing doesn’t necessarily mean the work is done in a different country.
The topic of offshoring, or outsourcing work overseas, is certainly a popular one these days, and many people in Western Europe and North America are quite concerned that this practice will lead to less job opportunities in their countries. However, our story details a report from a well know management consultancy that concludes these concerns may be exaggerated or ‘overblown’.
How do you conduct your meetings? Face-to-face, on the phone, by videoconference or maybe even using VOIP/Skype? Well, now there is a new way – virtual meetings, or meetings where participants are represented by computer generated characters.
Listen to how IBM is using the virtual world of a website called Second Life as the next best thing to in person corporate meetings. After listening to the article, we’ll highlight some of the new vocabulary and provide definitions and further examples.
This Business English news story looks at the changes in management style taking place around the world.