Category Archives: Advanced

Business News 08 (Transcript) – Celebrities Losing Marketing Appeal

Download Business News 08 (Transcript) – Celebrities Marketing

This is the transcript for Business News 08 – Celebrities Losing Marketing Appeal (Click this link to listen to the podcast).

We use this article to look at some of the English words and expressions you can use to talk about marketing and market research. Listen to the podcast again and note down any words that are not clear. Then look for them in the transcript and see if you can guess their meaning by looking to see how the word is used in the sentence (the context). Once you’ve made your guess, look at the glossary to confirm the meaning.

Business News 08 (Transcript) – Celebrities Losing Marketing Appeal

Download Business News 08 – Celebrities Losing Marketing Appeal

Today we have a Business English News story on a recent study by several universities that looks into the selling power or influence of celebrities. Celebrity is another word for famous person, such as a movie or sports star.

The vocabulary we discuss in this podcast expands on the marketing terms we covered in Video Vocab 03.

Transcript & Study Notes.

BEP 41 ADV – Job Interviews: First Round (Part 2)

Download BEP 41 ADV – Job Interviews – First Round (Part 2)

BEP 41 ADV – This is the second in a two-part Business English Pod series on first round job interviews. You’ll practice responding to common interview questions and learn some useful phrases and vocabulary.

As you’ll remember from the first episode, Mike Barnes is interviewing William Chow for a job at the Hong Kong head office of First Mercantile International, a global bank. William had just finished telling Mike about his work history, management style and personal characteristics. Our HR manager, Mike, continues the interview with another very common first round question. Lets see what it is and think about how you would answer the question?

You can download a PDF list of useful phrases to describe your personal characteristics by ‘right-clicking’ on this link and selecting the ‘save’ option.

BEP 41: Study Notes.

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BEP 40 ADV – Job Interviews: First Round Interview (Part 1)

Download BEP 40 ADV – Job Interviews: First Interview (Part 1)

Today’s Business English Podcast lesson is the first in a two-part series that follows job applicant William Chow through his first interview at an international bank.

In this podcast you’ll learn how to deal with some typical first round interview questions. Along the way you’ll also practice some great new vocabulary and useful phrases.

In the dialogue we’ll listen as William gets interviewed for a position in the business development department of the main Hong Kong branch of Mercantile International. Mike Warner, a HR manager at Mercantile International Hong Kong, is conducting the interview.

BEP 40: Study Notes.