This podcast is part of an ongoing series on negotiation skills for ESL. Throughout the series we’ll follow two scenarios: The first will look at a more strategic style of negotiation involving a proposed merger between two telecoms providers and the second will focus on a simpler, bargaining style negotiation between a purchasing agent and an industrial supplier.
In this episode, based on the first scenario, we’re going to look at the importance of building relationships between both parties. In negotiation, establishing a good relationship based on trust makes it possible to jointly search for creative solutions, to overcome blockage and even to turn conflict into a productive force.
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