In the first two shows (BEP 59 & BEP 60) of this Business English Pod series on persuasion, we saw how getting your audience’s attention and demonstrating a clear need were essential to the persuasive process. We learned that in the indirect method of persuasion you should demonstrate the problem before you offer a solution.

After you have established the need, you then describe the future benefits if your proposal is accepted. This is the visualization step: Talk about how accepting your proposal will have positive future outcomes or maybe how not accepting it will have negative outcomes. Finally, you need to make a concrete, specific call to action – what the audience can do right now to implement your proposal.

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Listening Quiz: BEP 62 ADV – Persuasion 3

1) How long will it take Swift to get back the investment in air conditioning?

Steve says Swift can get its investment back in under three years.

2) How much extra profit can Swift make per year by adopting Nick’s proposal?

Nick anticipates that Swift can make at least an extra $200,000 per year after the air conditioning system and insulation have been paid for in the first three years.

3) What specific action does Steve ask his manager’s to take?

Nick asks his managers to “authorize the purchasing department to request bids for the system.”