비즈니스 영어 포드 / ESL 팟캐스트 / 페이지 29

BEP 64 – 영업 영어: 질문 기법 (1)

비즈니스 영어, 의사소통, ESL 팟캐스트, 영업 영어 /

질문은 거의 모든 대화에서 중요한 부분입니다. 따라서 좋은 질문을 할 수 있는 능력은 의사소통에 매우 중요합니다. 질문을 더욱 효과적이고 효율적으로 만들 수 있는 방법은 무엇입니까?? 두 부분으로 구성된 이 비즈니스 영어 팟캐스트 시리즈에서 우리는 몇 가지 답변을 살펴보겠습니다..

우리가 배울 의사소통 기술은 어떤 상황에서도 사용될 수 있습니다, 하지만 우리는 질문 기술이 특히 중요한 영역에 초점을 맞출 것입니다.: 분석 필요. 이는 판매 프로세스의 일부로 고객의 요구 사항을 분석하는 것을 의미합니다.. 우리는 다음과 같은 질문에 사용할 수 있는 일련의 질문 기술을 연구할 것입니다. “드릴다운” – 그건, 도달하거나 밝혀내다 – 당신이 원하는 정보.

오늘의 비즈니스 영어 듣기에서 Brad는 Forrest and Brown의 영업 관리자입니다., 혁신적인 산업용 코팅 및 접착제 생산업체. 코팅이란 물건의 표면을 보호하기 위해 바르는 화학물질을 말합니다.. 예를 들어, 페인트는 코팅의 한 종류입니다. 포레스트 앤 브라운이 프로듀싱 “컨포멀 코팅”; 이 유형의 코팅은 인쇄 회로 기판을 보호하는 데 사용됩니다., 또는 PCB. PCB는 배선과 전자 부품으로 덮인 작은 평판 보드입니다.. 거의 모든 전자기기 – TV, CD 플레이어, 전화 – 가지고 있어.

오늘 Brad가 Andy를 방문합니다., Stratos의 생산 관리자는 누구입니까?, 생활용품에 사용되는 PCB 조립업체. Andy는 Brad의 것이라고 말할 수 있습니다. “전망” – 팔고 싶은 사람.

Brad가 Stratos를 분석하기 위해 Andy에게 질문하는 방법을 들어보겠습니다.’ 필요.

듣기 질문

1) Brad는 Stratos 시설에 대해 어떻게 생각합니까??
2) Stratos가 현재 위치에 얼마나 오래 있었나요??
3) Stratos는 어떤 종류의 장치를 위한 회로 기판을 생산합니까??

Members: PDF Transcript

Download: Podcast MP3

BEP 63 – 사회적 맥락에서의 간접적 설득

비즈니스 영어, ESL 팟캐스트, 설득 /

Life is actually a constant exercise in persuasion, wouldn’t you say? What I mean is we don’t just need to persuade people in the meeting room; actually, we are constantly using the tools of persuasion across a wide variety of situations ranging from serious to casual. In addition to formal situations, everyday persuasions include when to meet, whether to extend a deadline, and even such common things as where to have lunch or which movie to see.

So the persuasive process we learned in BEP 59 , 60 & 62 is useful not just for formal business situations, but across all sorts of contexts that come up many times every day. You don’t always want to use the indirect approach to persuasion, but it’s often very useful.

Here’s an example of the persuasive process at work in an everyday situation: Julie is persuading her husband, Steve, to try a new vacation spot.

들으면서, see if you can identify the five steps of the Monroe sequence:

1) Getting attention
2) Establishing need
3) Satisfying that need
4) Visualizing the future
5) Asking for action

Because this is an informal situation, the language Julie uses is obviously quite casual and she doesn’t include any numbers or statistical data; 그러나, 언제나처럼, a convincing description of the problem in the need step is the key to successful persuasion. And it’s important to state the problem from the perspective of the audience, which in this case is Julie’s husband.

Premium Members: PDF Transcript

Download: Podcast MP3

BEP 62 – 설득 3: 만족감, 시각화 및 조치 단계

고급의, 비즈니스 영어, ESL 팟캐스트, 설득, 영어 프레젠테이션, 영업 영어 /

In the first two ESL lessons (BEP 59 & BEP 60) in this three-part series on persuasion, we saw how getting your audience’s attention 과 demonstrating a clear need were essential to the persuasive process. We learned that in the indirect method of persuasion you should demonstrate the problem before you offer a solution. This mirrors the psychological process of decision-making: First we feel a need, and then we look for a way to satisfy that need.

After you have established the need, you then describe the future benefits if your proposal is accepted. This is the visualization step: Talk about how accepting your proposal will have positive future outcomes or maybe how not accepting it will have negative outcomes. 드디어, you need to make a concrete, specific call to action – what the audience can do right now to implement your proposal.

Let’s finish listening to Steve give his proposal to Swift management. See if you can identify the satisfaction, visualization and action steps in his speech.

듣기 질문

1. How long will it take Swift to get back the investment in air conditioning?
2. How much extra profit can Swift make per year by adopting Nick’s proposal?
3. What specific action does Steve ask his manager’s to take?

Premium Members: PDF Transcript

Download: Podcast MP3

BEP 61 – 비즈니스 미팅에서 미국 스포츠 숙어

비즈니스 영어, 비즈니스 숙어, 문화, 회의 영어, ESL 팟캐스트 /

This is the first in a series of Business English Practice Pods that review and extend the language that is covered in the regular podcast. Practice pod dialogs will revise key language but in different situations. 또한, they give you more opportunities to practice what you’ve learned.

We’ll hear several idioms from 스포츠 숙어 1 (BEP 57) 과 2 (BEP 58) being used in a new context in today’s dialog:

– to play ball
– to stall for time
– to keep/have one’s eye on the ball
– to step up to the plate

We’ll see how these idioms are useful in a different context, a business meeting. After the dialog, we’ll hear some further example phrases and then have a chance to practice using these idioms. 젠, Ken and Ryan of Ambient are in a marketing meeting discussing Accent’s recent buyout of Telstar.

Members: PDF Transcript

Download: Podcast MP3

BEP 60 – 설득 2: 필요 설정

고급의, 비즈니스 영어, ESL 팟캐스트, 설득, 영어 프레젠테이션, 영업 영어 /

Welcome to the second in this three-part Business English Pod series on presenting your ideas presuasively.

Last time we heard a bad example and a good example of persuasion. Then we covered the first step of the Monroe Sequence: We learned that to be persuasive, you first need to get the audience’s attention by establishing the relevance of the topic. We also talked about how it’s extremely important to relate your proposal directly to your audience’s needs.

In today’s show, we will be continuing on that theme by looking in detail at the second step in the Monroe Sequence, the need step. This is where you demonstrate to the audience that there is a serious problem with the current situation. This prepares them psychologically to accept your solution.

Let’s continue listening to the good example of persuasion that we started last time. 기억하다, Steve has just gotten his audience’s attention by pointing out the amount of money that Swift loses every year due to turnover. He has also posed a problem: How can we reverse the trend and turn the situation around?

듣기 질문

1. What’s the highest temperature in the welding room?
2. What does Steve present first – the problem or the solution?
3. What kind of strategies does Steve use to paint a vivid picture of the need for his solution?

Members: PDF Transcript

Download: Podcast MP3