VV 19 – 마케팅 영어 어휘: 브랜딩 (부분 2)

유튜브 영상

오늘의 비디오 어휘 수업 에 관한 2부작 시리즈 중 두 번째입니다. 비즈니스 영어 어휘 마케팅 및 브랜딩과 관련된. 마지막 에피소드에서, 우리는 브랜드 개발에 집중했습니다. 오늘, 성공적인 브랜드를 만드는 방법을 살펴 보겠습니다..

이 강의는 새로운 웹 사이트에서도 제공됩니다.: www.VideoVocab.TV.

iTunes에서 Video Vocab TV를 구독하고 무료 사본 VV에 대한 연구 노트 18 & 19:
http://itunes.apple.com/us/podcast/video-vocab/id363384247

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BEP 156 – 사회화를위한 영어: 네트워킹 (부분 2)

This is the second of a two-part Business English Pod lesson on business networking.

Networking is all about people and connections. You never know when someone you meet at a conference or trade show may be able to help your business in the future. Likewise, you may be able to help someone else out. So building and maintaining a network of business contacts is essential.

But once you meet a prospective contact, how do you maintain that connection? This is what we’ll focus on today. We’ll talk about ways to steer a conversation toward a lead. We’ll also cover ways to shoot for a meeting and be persistent. And we’ll look at the other side and discuss ways to politely leave a conversation.

Today’s lesson is mainly about sales, but these functions can be easily applied to other situations.

마지막으로, we met Ian, a sales rep for a pharmaceutical company, and Marissa, a pharmacy manager at Children’s Hospital. They met at a conference and Marissa mentioned her frustration with her current pharmaceutical supplier. Deliveries are often late and are sometimes packaged incorrectly. She’s concerned about getting supplies for her hospital’s vaccine clinics. And that’s where the conversation resumes today.

듣기 질문

1. What supplies does Marissa’s pharmacy need?
2. Why does Ian suggest grabbing a cup of coffee?
3. What is Marissa’s schedule like right now?

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BEP 155 – 사회화를위한 영어: 네트워킹 (부분 1)

This is the first of a two-part Business English Pod series on networking.

사업, so much depends on who you know. A network is a group of business contacts that have the resources to help each other out. Former and current colleagues, outside business associates, vendors, friends, acquaintancesthese can all be part of your network.

용어 “네트워킹” refers to developing this group of contacts. Most businesspeople are looking to expand their networksfor sales leads, job referrals, 정보, and advice. Networking also means being helpful to others. There should be mutual benefits for all involved.

Networking often involves approaching people you don’t know, which can be a little awkward. How do you network in a way that seems genuine? 이번 강의에서는, we’ll look at ways to approach people. We’ll also cover greetings and introductions, 10-second elevator pitches, and talking about your industry.

Today we’ll listen to Ian and Marissa’s first interaction at a pharmacy conference. Ian is a sales rep for a pharmaceutical company. Marissa is the manager of a hospital pharmacy. A pharmacy is a place that distributes medicine and drugs.

듣기 질문:

1. How does Ian break the ice with Marissa? 다시 말해, how does he start their first interaction?
2. How did Ian learn about the flu vaccine clinics?
3. Why is Marissa frustrated with her supplier?

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