이에 비즈니스 영어 단어 수업, 마케팅 믹스를 살펴보겠습니다, 마케팅의 4P로 구성되어 있습니다.: 제품, 가격, 장소와 프로모션. First we’ll cover ideas related to the product, which includes differentiation and positioning. A company’s products must also reflect its branding. The second P is price, and we’ll look at ideas such as penetration pricing and loss leaders, as well as price points.
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