Today we’re introducing our first Business English News podcast for intermediate listeners. This will now be a regular show with new episodes each month. Most of the time, we’ll cover a similar topic to the current Advanced Business News podcast but the articles and vocabulary will be simplified to make them more suitable for intermediate learners.
The topic today is marketing and, in particular, Reebok’s new advertising campaign and slogan.
主な語彙: 1. to launch – to release a new product 2. Ad campaign – a campaign is an organized series of activities and Ad is short for advertising. 3. to motivate – to get people interested in something 4. take a swipe at something – take a hit at something or to make fun of something. 5. slogan – a short memorable phrase used to promote a product. 6. strategy – a plan or approach intended to achieve a major aim or goal. 7. compete – to try and win a game or to gain an advantage over somebody. 8. competitors – other companies that Reebok is competing against. 9. purportedly – to claim to do or say something. 10. ties to something – 接続. 11. celebrity endorser – a famous person who publicly promotes a product.
Today we have a Business English News story on a recent study by several universities that looks into the ”˜selling power’ or influence – of celebrities. Celebrity is another word for famous person, such as a movie or sports star.
The vocabulary we discuss in this podcast expands on the marketing terms we covered inビデオ語彙 04.
Business English PodによるVideo Vocabのこのエピソードでは、 10 に関連して一般的に使用される英語の単語 経済:
規制する, 通貨, 金利, 為替レート, 金融政策, 中央銀行, 変動する, 推測する, インフレーション & 基準点.
Video Vocabは、便利なビジネス英語の単語と用語を取り上げた定期的なビデオキャストです. Video Vocabを使用してビジネス英語の語彙を拡張し、発音を練習できます. ダウンロードと使用が簡単になるように、1つのビデオにすべての単語を含めるようにフォーマットを修正しました, あなたの考えを教えてください.