BEP 50 – 否定的な返信を和らげる (一部 2)

This is the second in a two-part Business English Podcast lesson on softening negative replies. Last time you worked on softening negative replies in conversation to keep the atmosphere friendly and cooperative. また, you practiced refusing an offer of help and letting someone down gently.

今日, we’ll be looking at refusing and disagreeing politely.

All these skills form part of a soft or gentle speaking style, which should form part of your communicative repertoire or toolbox.

リスニングの質問

1) Why is the GM of Avitek unable to meet with Nick on Thursday.
2) How is the weather in Kiev?

PDF Transcript

Download: Podcast MP3

BEP 49 – 否定的な返信を和らげる (一部 1)

This is the first in a two-part Business English Podcast lesson on softening negative repliessaying “番号” politely.

“番号” is one of the strongest words in any language. Because it carries so much force, “番号” is hard to say politely. Yet giving a negative reply, disagreeing or refusing a request are all things we have to do on a daily basis. So it’s important to learn how to say “番号” in a way that enables you to maintain good relationships. In many cases this requires you to take a softer and more indirect approach. So today we’ll work on ways to soften negative replies in a variety of everyday situations.

In the dialog we meet up again with Nicholas Fisher, the European sales director for Harper-Tolland from BEP 35 そして 36. He is flying into Kiev to support local sales staff by meeting with a large potential customer, Avitek. This is a Ukrainian company that manufactures cargo and firefighting aircraft. In our dialog, Nick is being met at the airport by Harper-Tolland’s sales manager in the Ukraine, Oksana Ivanchuk.

リスニングの質問

1) Has Nick been to the Ukraine before?
2) What day of the week is it?

PDF Transcript

Download: Podcast MP3

BEP 48 – 勧誘電話: 異論への対応と通話の終了

This is the last in our three-part Business English Podcast series on cold calling. 今日のレッスンで, you’ll learn how to deal with several typical kinds of objections that a potential customer might raise.

When Steve first asked for an appointment, Linda didn’t agree right away, did she? As you know, it’s normal for even a good prospect to give you one or two negative responses, so it’s important to be ready to deal with these and “turn them around” skillfully.

Today we’ll be listening to the last part of the cold calling dialogue between Linda and Steve. あなたが聞くように, pay attention to how Steve turns around Linda’s objections.

リスニングの質問

1. When Steve asks for an appointment, what is Linda’s first response?
2. What is Linda’s second objection?
3. How does Steve deal with Linda’s objections?

PDF Transcript

Download: Podcast MP3

BEP 47 – 勧誘電話: メリットの明確化と売り込み

これは、便利な電話とセールススキルに関する3部構成のビジネス英語ポッドキャストレッスンの2番目です。: 勧誘電話.

よく考えられた質問をし、実際に答えを聞くことで、いつでも説得力を高めることができます。. この原則は、製品を販売する場合でもアイデアを販売する場合でも当てはまります。. そのため、パート2では、いくつかの重要な販売スキルについて見ていきます。: strategically clarifying and summarizing your prospect’s concerns and incorporating them into your pitch to make it more persuasive.

前回中断したところ, Steve had just introduced his company’s services and asked Linda a needs analysis question. Now lets listen as he clarifies her needs and makes his pitch.

リスニングの質問

1. What’s the main issue or problem that Linda sees with her current system?
2. What does Steve mean by a “one-stop” service?
3. What does Linda suggest instead of meeting with Steve?

PDF Transcript

Download: Podcast MP3

BEP 46 – 勧誘電話: 良いスタートを切る

Today’s lesson is the first in a three-part Business English Pod series on cold calling, the skill of making unsolicited telephone sales calls. Unsolicited means “not asked for.” So cold calling is the skill of making a sales call to someone who is not expecting you.

Cold calling skills are very useful in many parts of business life. To cold call successfully, 説得力が必要です. And persuasion is fundamental to business success, whether you are trying to convince a customer to buy something or your boss or colleagues to accept your point of view.

In today’s listening you’ll here two examples, one bad one good. We’ll listen to the bad one first. Josh Knight of Nexus Communications International is cold calling Linda Darling, who works for the law firm Drucker and Smythe. So Linda is Josh’s prospect, or potential customer.

リスニングの質問

1. Identify four things that Josh does wrong.
2. What is Josh selling?

PDF Transcript

Download: Podcast MP3