Originally named for their rarity, technology “unicorns” are now as common as cats and dogs. As the number of companies hitting the $1bn valuation mark that defines a unicorn skyrockets, it’s easy for investors to be giddy with excitement. だが, as City AM points out, these magical creatures may be too good to be true:
The so-called “unicorns” are being targeted by traders betting their share prices will fall. Named because of their mythical, elusive status, the number of unicorns running around has been enough to garner speculation that many of these firms are overvalued.
Welcome back to Business English Pod for today’s lesson on understanding your customer’s needs in the販売プロセス.
As a salesperson, you can’t just walk up to a customer and start pitching your products. How do you know the customer actually needs your products? And why would the customer buy from you without knowing anything about you? 番号, the sales process doesn’t start with a pitch. It starts with making your initial approach and getting to know your customers, which is what we looked at in our last lesson.
So what come’s next? 良い, once you’ve made your initial approach, you can move on to understanding the customer’s needs. And that’s what we’ll focus on in this lesson, because if you understand what the customer needs, then you can offer them the right solutions.
What are the techniques we can use to learn about a customer’s needs? 良い, today we’ll cover several, including how to ask direct questions, present alternatives, and ask about priorities. We’ll also look at proposing the next step and asking about buying authority. これらのことをしたら, you can move on confidently to matching your solutions to their needs.
今日の対話で, アーロンと合流します, 業務用冷凍会社の営業マン. He’s talking to a couple of potential customers at a new hotel: エヴァ, ホテルの支配人, and Robin, 料理長. Eva and Robin have just given Aaron a tour of the hotel’s restaurant, バー, and café. Aaron has learned a bit about their plans and now he wants to know more about their specific needs.
リスニングの質問
1. Which area of the hotel does Aaron present an alternative option for?
2. What are Eva and Robin’s two major priorities?
3. What does Aaron say he is going to do next?
この中で ビジネス英語ボキャブラリーレッスン, マーケティングミックスを見ていきます, マーケティングの 4 つの P で構成されています: 製品, 価格, 場所とプロモーション. We’ll look at the idea of placement, which is all about a product’s market coverage and how it gets to market through logistics and a company’s distribution channels. The final P is promotion, or advertising, which may involve public relations and marketing campaigns, including in-store promotions.
