This is the last in our three-part Business English Podcast series on cold calling. 今日のレッスンで, you’ll learn how to deal with several typical kinds of objections that a potential customer might raise.

When Steve first asked for an appointment, Linda didn’t agree right away, did she? As you know, it’s normal for even a good prospect to give you one or two negative responses, so it’s important to be ready to deal with these and “turn them around” skillfully.

Today we’ll be listening to the last part of the cold calling dialogue between Linda and Steve. あなたが聞くように, pay attention to how Steve turns around Linda’s objections.

リスニングの質問

1. When Steve asks for an appointment, what is Linda’s first response?
2. What is Linda’s second objection?
3. How does Steve deal with Linda’s objections?

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これは、便利な電話とセールススキルに関する3部構成のビジネス英語ポッドキャストレッスンの2番目です。: 勧誘電話.

よく考えられた質問をし、実際に答えを聞くことで、いつでも説得力を高めることができます。. この原則は、製品を販売する場合でもアイデアを販売する場合でも当てはまります。. そのため、パート2では、いくつかの重要な販売スキルについて見ていきます。: 見込み客の懸念事項を戦略的に明確にして要約し、それをピッチに組み込んで説得力を高める.

前回中断したところ, スティーブは会社のサービスを紹介したばかりで、リンダにニーズ分析の質問をしました. それでは、彼が彼女のニーズを明確にして売り込みを行うのを聞いてみましょう.

リスニングの質問

1. リンダが現在のシステムで感じている主な問題は何ですか?
2. スティーブが言う「ワンストップ」サービスとは?
3. リンダはスティーブに会う代わりに何を提案しますか?

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Download: Podcast MP3

Today’s lesson is the first in a three-part Business English Pod series on cold calling, the skill of making unsolicited telephone sales calls. Unsolicited means “not asked for.” So cold calling is the skill of making a sales call to someone who is not expecting you.

Cold calling skills are very useful in many parts of business life. To cold call successfully, 説得力が必要です. And persuasion is fundamental to business success, whether you are trying to convince a customer to buy something or your boss or colleagues to accept your point of view.

In today’s listening you’ll here two examples, one bad one good. We’ll listen to the bad one first. Josh Knight of Nexus Communications International is cold calling Linda Darling, who works for the law firm Drucker and Smythe. So Linda is Josh’s prospect, or potential customer.

リスニングの質問

1. Identify four things that Josh does wrong.
2. What is Josh selling?

PDF Transcript

Download: Podcast MP3