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BEP 50 – Ammorbidimento delle risposte negative (Parte 2)

A2, Inglese commerciale, Podcast ESL, Funzioni, Inglese intermedio /

This is the second in a two-part Business English Podcast lesson on softening negative replies. Last time you worked on softening negative replies in conversation to keep the atmosphere friendly and cooperative. Anche, you practiced refusing an offer of help and letting someone down gently.

Oggi, we’ll be looking at refusing and disagreeing politely.

All these skills form part of a soft or gentle speaking style, which should form part of your communicative repertoire or toolbox.

Domande sull'ascolto

1) Why is the GM of Avitek unable to meet with Nick on Thursday.
2) How is the weather in Kiev?

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BEP 49 – Ammorbidimento delle risposte negative (Parte 1)

A2, Inglese commerciale, Podcast ESL, Funzioni, Inglese intermedio /

This is the first in a two-part Business English Podcast lesson on softening negative replies – saying “no” politely.

“No” is one of the strongest words in any language. Because it carries so much force, “no” is hard to say politely. Yet giving a negative reply, disagreeing or refusing a request are all things we have to do on a daily basis. So it’s important to learn how to say “no” in a way that enables you to maintain good relationships. In many cases this requires you to take a softer and more indirect approach. So today we’ll work on ways to soften negative replies in a variety of everyday situations.

In the dialog we meet up again with Nicholas Fisher, the European sales director for Harper-Tolland from BEP 35 e 36. He is flying into Kiev to support local sales staff by meeting with a large potential customer, Avitek. This is a Ukrainian company that manufactures cargo and firefighting aircraft. In our dialog, Nick is being met at the airport by Harper-Tolland’s sales manager in the Ukraine, Oksana Ivanchuk.

Domande sull'ascolto

1) Has Nick been to the Ukraine before?
2) What day of the week is it?

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BEP 48 – Chiamata a freddo: Gestire le obiezioni e chiudere la chiamata

Avanzate, Inglese commerciale, Podcast ESL, Inglese commerciale, Telefono inglese /

Questo è l'ultimo della nostra serie di podcast di inglese commerciale in tre parti sulle chiamate a freddo. Nella lezione di oggi, imparerai come affrontare diversi tipi tipici di obiezioni che un potenziale cliente potrebbe sollevare.

Quando Steve ha chiesto per la prima volta un appuntamento, Linda non fu subito d’accordo, ha fatto lei? Come sapete, è normale che anche un buon potenziale cliente ti dia una o due risposte negative, quindi è importante essere pronti ad affrontarli e a “ribaltarli” abilmente.

Oggi ascolteremo l’ultima parte del dialogo delle chiamate a freddo tra Linda e Steve. Mentre ascolti, presta attenzione a come Steve respinge le obiezioni di Linda.

Domande sull'ascolto

1. Quando Steve chiede un appuntamento, qual è la prima risposta di Linda??
2. Qual è la seconda obiezione di Linda??
3. Come affronta Steve le obiezioni di Linda??

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BEP 47 – Chiamata a freddo: Chiarire i benefici e fare un passo

Avanzate, Inglese commerciale, Podcast ESL, Inglese commerciale, Telefono inglese /

Questo è il secondo della nostra lezione Podcast di inglese commerciale in tre parti su un telefono utile e abilità di vendita: chiamata fredda.

Puoi sempre renderti più persuasivo facendo domande ben ponderate e ascoltando davvero le risposte. Questo principio è vero se stai vendendo un prodotto o un'idea. Quindi nella seconda parte esamineremo alcune abilità chiave di vendita: strategically clarifying and summarizing your prospect’s concerns and incorporating them into your pitch to make it more persuasive.

Da dove ci eravamo fermati l'ultima volta, Steve had just introduced his company’s services and asked Linda a needs analysis question. Now lets listen as he clarifies her needs and makes his pitch.

Domande sull'ascolto

1. What’s the main issue or problem that Linda sees with her current system?
2. What does Steve mean by a “one-stop” service?
3. What does Linda suggest instead of meeting with Steve?

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BEP 46 – Chiamata a freddo: Cominciamo bene

Avanzate, Inglese commerciale, Podcast ESL, Inglese commerciale, Telefono inglese /

Today’s lesson is the first in a three-part Business English Pod series on cold calling, the skill of making unsolicited telephone sales calls. Unsolicited means “not asked for.” So cold calling is the skill of making a sales call to someone who is not expecting you.

Cold calling skills are very useful in many parts of business life. To cold call successfully, devi essere persuasivo. And persuasion is fundamental to business success, whether you are trying to convince a customer to buy something or your boss or colleagues to accept your point of view.

In today’s listening you’ll here two examples, one bad one good. We’ll listen to the bad one first. Josh Knight of Nexus Communications International is cold calling Linda Darling, who works for the law firm Drucker and Smythe. So Linda is Josh’s prospect, or potential customer.

Domande sull'ascolto

1. Identify four things that Josh does wrong.
2. What is Josh selling?

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