Questo Lezione di video vocabolario is the first of a two-part series on business vocabulary related to marketing and branding. Nella prima parte, we’ll focus on the essential elements of establishing a successful brand.
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This is the second of a two-part Business English Pod lesson on business networking.
Networking is all about people and connections. You never know when someone you meet at a conference or trade show may be able to help your business in the future. Allo stesso modo, you may be able to help someone else out. So building and maintaining a network of business contacts is essential.
But once you meet a prospective contact, how do you maintain that connection? This is what we’ll focus on today. We’ll talk about ways to steer a conversation toward a lead. We’ll also cover ways to shoot for a meeting and be persistent. And we’ll look at the other side and discuss ways to politely leave a conversation.
Today’s lesson is mainly about sales, but these functions can be easily applied to other situations.
Ultima volta, we met Ian, a sales rep for a pharmaceutical company, and Marissa, a pharmacy manager at Children’s Hospital. They met at a conference and Marissa mentioned her frustration with her current pharmaceutical supplier. Deliveries are often late and are sometimes packaged incorrectly. She’s concerned about getting supplies for her hospital’s vaccine clinics. And that’s where the conversation resumes today.
Domande sull'ascolto
1. What supplies does Marissa’s pharmacy need?
2. Why does Ian suggest grabbing a cup of coffee?
3. What is Marissa’s schedule like right now?
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Questa è la prima di due parti Inglese commerciale Serie pod sulla motivazione della tua squadra.
La motivazione è una forza importante negli affari. Molto di ciò che viene realizzato è guidato dalla motivazione di una squadra. Quando i dipendenti si sentono entusiasti di un progetto, sono più propensi a contribuire con idee e lavorare sodo per il successo. Ma se non sono motivati, il loro impegno – e le possibilità di successo – diminuire.
A volte, la motivazione è difficile da raggiungere. Circostanze come un'economia povera o un ridimensionamento possono devastare il morale dei dipendenti, o ottimismo. I dipendenti possono sentirsi sconfitti, incerti sul loro futuro, e per niente entusiasta del lavoro che ci aspetta.
In questa lezione, esamineremo alcuni modi per motivare la tua squadra. Discuteremo come riconoscere gli ostacoli che possono trattenere una squadra. Tratteremo i modi per trasmettere entusiasmo e far sentire le persone apprezzate. E parleremo di come i membri del team possono contribuire al discussione e brainstorming.
Oggi ascolteremo Joe, un manager in un resort, cerca di motivare il suo team di vendita. Il dipartimento è stato notevolmente ridimensionato e il morale è basso. Ancora, hanno un lavoro importante da fare.
Domande sull'ascolto:
1. Perché Joe dice che la squadra ora sembra diversa?
2. Quale idea suggerisce Carl?
3. Qual è l'idea di Nick?
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This is the second of a two-part Business English Pod series on giving bad news and and discussing layoffs.
When employees are laid off, they usually have questions about what will happen next. When is their last day? What support can they expect? And what about a severance package? This compensation package often includes both money and some extension of benefits, but varies from company to company or even from employee to employee.
In questa lezione, we’ll cover language you can use after an employee has been notified of a layoff. We’ll go over ways to explain what will happen next and how to explain a severance package. We’ll also talk about ways to show empathy and offer support to a laid-off employee.
Nell'ultimo episodio, we met Angela, a manager at a resort and David, the head chef at Zapata’s, a restaurant at the resort that is closing. Angela has told David that he will be laid off. Now they’ll discuss the details.
Domande sull'ascolto
1. Name two parts of David’s severance package.
2. What will happen to David’s health insurance?
3. How does Angela offer to help David in his job search?
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This is the first of a two-part Business English Pod series on giving bad news and layoffs.
If a person gets “laid off”, it means they will lose their job. But it’s not the same as being fired. Layoffs usually occur because of outside forces. A poor economy might cause a company to reduce its staff. Or changes in the industry may make some types of jobs unnecessary. After a merger, there might be redundancies, or duplicates. Two people may be doing the same type of job. If the company only needs one person in that position, the other could be laid off.
Nobody likes giving bad news. And a conversation about layoffs can become awkward and emotional. Quindi in questa lezione, we’ll talk about ways to prepare an employee for bad news so that you can soften the shock. We’ll also cover ways to get to the point and how to respond to an angry or emotional employee. Finalmente, we’ll go over some language to clearly explain the reasons for a layoff.
Angela and David work at a hotel resort that is having some financial difficulties. Angela is a manager and David is the head chef at Zapata’s, one of the resort’s restaurants. Purtroppo, Angela has to tell David he’s being laid off.
Domande sull'ascolto
1. Why has management decided to close 2 restaurants?
2. What type of food does Zapata’s serve?
3. In particolare, why is Zapata’s closing?
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