Today we’re introducing our first Business English News podcast for intermediate listeners. This will now be a regular show with new episodes each month. Most of the time, we’ll cover a similar topic to the current Advanced Business News podcast but the articles and vocabulary will be simplified to make them more suitable for intermediate learners.

The topic today is marketing and, in particolare, Reebok’s new advertising campaign and slogan.

Vocabolario chiave:
1. to launch – to release a new product
2. Ad campaign – a campaign is an organized series of activities and Ad is short for advertising.
3. to motivate – to get people interested in something
4. take a swipe at something – take a hit at something or to make fun of something.
5. slogan – a short memorable phrase used to promote a product.
6. strategy – a plan or approach intended to achieve a major aim or goal.
7. compete – to try and win a game or to gain an advantage over somebody.
8. competitors – other companies that Reebok is competing against.
9. purportedly – to claim to do or say something.
10. ties to something – connessioni.
11. celebrity endorser – a famous person who publicly promotes a product.

This weekend we will also release an enhanced MP4 version of this podcast with text and pictures.

PDF Transcript: Study Notes

Download: Podcast MP3

Oggi abbiamo un articolo di Business English News su un recente studio condotto da diverse università che esamina il “potere di vendita”.’ o influenza – delle celebrità. Celebrità è un'altra parola per persona famosa, come una star del cinema o dello sport.

Il vocabolario di cui discutiamo in questo podcast si espande sui termini di marketing che abbiamo trattato Video Vocab 04.

PDF Transcript: Study Notes

Download: Podcast MP3