Oggi, were talking about Apple’s new mobile phone: the iPhone. Actually it’s a combination of phone, iPod and internet browser all rolled into one gadget. We’ll be looking at the hype – or massive publicity – surrounding the launch of the iPhone and taking a closer look at the marketing vocabulary we use to describe product launches and the retail market.
Today we have a Business English News story on a company that’s been in the news quite a bit recently – YouTube. In particolare, we refresh and discuss some of the key vocabulary we covered in our Video Vocab series on the law and legal vocabulary:
Questa è una versione migliorata del primo podcast intermedio di Business English News sulla nuova campagna di marketing di Reebok. Ora puoi visualizzare immagini e testo relativi all'articolo sul tuo computer o iPod video (dovresti anche essere in grado di vedere le immagini sulla maggior parte dei lettori video MP3 e dei telefoni).
Per scaricare una serie di appunti di studio per questo podcast, fai clic con il pulsante destro del mouse’ su questo collegamento, seleziona la destinazione di salvataggio e quindi scegli in quale cartella del tuo computer salvare il file.
Today we’re introducing our first Business English News podcast for intermediate listeners. This will now be a regular show with new episodes each month. Most of the time, we’ll cover a similar topic to the current Advanced Business News podcast but the articles and vocabulary will be simplified to make them more suitable for intermediate learners.
The topic today is marketing and, in particular, Reebok’s new advertising campaign and slogan.
Vocabolario chiave: 1. to launch – to release a new product 2. Ad campaign – a campaign is an organized series of activities and Ad is short for advertising. 3. to motivate – to get people interested in something 4. take a swipe at something – take a hit at something or to make fun of something. 5. slogan – a short memorable phrase used to promote a product. 6. strategy – a plan or approach intended to achieve a major aim or goal. 7. compete – to try and win a game or to gain an advantage over somebody. 8. competitors – other companies that Reebok is competing against. 9. purportedly – to claim to do or say something. 10. ties to something – connessioni. 11. celebrity endorser – a famous person who publicly promotes a product.
Today we have a Business English News story on a recent study by several universities that looks into the ”˜selling power’ or influence – of celebrities. Celebrity is another word for famous person, such as a movie or sports star.
The vocabulary we discuss in this podcast expands on the marketing terms we covered inVideo Vocab 04.