Questo Lezione di video vocabolario is the first of a two-part series on business vocabulary related to marketing and branding. Nella prima parte, we’ll focus on the essential elements of establishing a successful brand.
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This is the second of a two-part Business English Pod lesson on business networking.
Networking is all about people and connections. You never know when someone you meet at a conference or trade show may be able to help your business in the future. Allo stesso modo, you may be able to help someone else out. So building and maintaining a network of business contacts is essential.
But once you meet a prospective contact, how do you maintain that connection? This is what we’ll focus on today. We’ll talk about ways to steer a conversation toward a lead. We’ll also cover ways to shoot for a meeting and be persistent. And we’ll look at the other side and discuss ways to politely leave a conversation.
Today’s lesson is mainly about sales, but these functions can be easily applied to other situations.
Ultima volta, we met Ian, a sales rep for a pharmaceutical company, and Marissa, a pharmacy manager at Children’s Hospital. They met at a conference and Marissa mentioned her frustration with her current pharmaceutical supplier. Deliveries are often late and are sometimes packaged incorrectly. She’s concerned about getting supplies for her hospital’s vaccine clinics. And that’s where the conversation resumes today.
Domande sull'ascolto
1. What supplies does Marissa’s pharmacy need?
2. Why does Ian suggest grabbing a cup of coffee?
3. What is Marissa’s schedule like right now?
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This is the first of a two-part Business English Pod series on networking.
In affari, so much depends on who you know. A network is a group of business contacts that have the resources to help each other out. Former and current colleagues, outside business associates, vendors, friends, acquaintances – these can all be part of your network.
Il termine “rete” refers to developing this group of contacts. Most businesspeople are looking to expand their networks – for sales leads, job referrals, informazione, and advice. Networking also means being helpful to others. There should be mutual benefits for all involved.
Networking often involves approaching people you don’t know, which can be a little awkward. How do you network in a way that seems genuine? In questa lezione, we’ll look at ways to approach people. We’ll also cover greetings and introductions, 10-second elevator pitches, and talking about your industry.
Today we’ll listen to Ian and Marissa’s first interaction at a pharmacy conference. Ian is a sales rep for a pharmaceutical company. Marissa is the manager of a hospital pharmacy. A pharmacy is a place that distributes medicine and drugs.
Domande sull'ascolto:
1. How does Ian break the ice with Marissa? In altre parole, how does he start their first interaction?
2. How did Ian learn about the flu vaccine clinics?
3. Why is Marissa frustrated with her supplier?
Download: Podcast MP3
Verifica la tua conoscenza delle citazioni motivazionali in inglese e rivedi i tuoi progressi BEP 153 & 154 con due nuovi giochi Flash di Business English Pod.
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Giocare Pericolo di motivazione
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Controlla i tuoi progressi su BEP 153 e 154 – Motivare la tua squadra.
Questa è la seconda in due parti Podcast di inglese commerciale serie su motivare la tua squadra.
Esistono molte strategie che puoi utilizzare per motivare le persone. Un modo è premiarli. Questa ricompensa può essere emotiva, come riconoscimento o lode per un lavoro ben fatto. O, può essere più concreto, come un bonus in denaro o un premio.
In questa lezione, esamineremo la motivazione attraverso i premi. Discuteremo come riconoscere gli sforzi del tuo team e lodare. Vedremo anche come introdurre le sfide, competizione amichevole, e incentivi. Finalmente, parleremo di alcuni modi per concludere una riunione in modo che il tuo team si senta stimolato per il lavoro futuro.
Ultima volta, abbiamo ascoltato Joe, il responsabile del reparto vendite di un resort, motivare la sua squadra dopo un round di licenziamenti. Oggi, torneremo dalla squadra di Joe un mese dopo. Hanno fatto buoni progressi dal loro primo incontro e Joe vuole mantenere il suo staff motivato in modo che continuino ad avere successo.
Domande sull'ascolto
1. Perché la squadra è felice con Nick?
2. Qual è il primo premio per il concorso di vendita?
3. Cosa pensa Deborah della sfida?
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