En esta lección aprenderemos vocabulario legal en inglés relacionado con los derechos de autor. Las obras protegidas por derechos de autor son creadas por autores, que reciben regalías por el uso de su trabajo. Los derechos de autor existen por un período específico, y puede ser asignado a otros. Los límites a los derechos de autor incluyen obras de dominio público y uso legítimo.. También analizaremos ideas como la infracción de derechos de autor y la piratería..
En esta lección veremos Ingles legal vocabulario relacionado con la propiedad intelectual, o IP. La propiedad intelectual incluye patentes., así como marcas y secretos comerciales. Se puede conceder licencia de propiedad intelectual a otros, pero todavía pertenece al titular de los derechos. Cubriremos actividades como la falsificación., así como ingeniería inversa. Y finalmente, veremos la denominación de origen.
Welcome back to Business English Pod for today’s lesson on dealing with a customer’s doubts about a proposed solution during theproceso de ventas.
Customers rarely agree to buy after an initial pitch. Sales typically involves a lot more work than just the initial approach. You need to get to know the customer, understand their needs and offer them good solutions. And somewhere along the way, you’ll have to deal with their questions and doubts. Después de todo, people want to be sure they’re making the right choice, and that they’re spending their money wisely. And even when you’ve shown them all the right reasons to buy from you, they might still be on the fence. So what can you do?
Bien, there are a few useful techniques that can help you deal with a customer’s doubts. We can ask about reasons, and propose solutions. We can also relieve their fears and anticipate their concerns. Y finalmente, we can show them why the other alternatives are not good choices. En la lección de hoy, we’ll learn how to use these techniques.
En el diálogo, we’ll rejoin Aaron, a salesman at a commercial refrigeration company. He’s been talking with a hotel about providing cooling systems for their restaurant and bar. Aaron has taken the time to get to know his customer, and he’s submitted a proposal that he thinks matches their needs. But now the customer has some doubts. Besides Aaron, you’ll hear Eva, the hotel manager, and William, the contractor who’s renovating the hotel.
Preguntas de escucha
1. ¿Cuál es la solución de Aaron a la primera preocupación de Eva?? 2. ¿Qué otra preocupación de Eva puede adivinar Aaron?? 3. ¿Por qué Aaron piensa que no elegir su solución para el congelador es una mala idea??
Welcome back to Business English Pod for today’s lesson on matching solutions to customers’ needs during theproceso de ventas.
Have you ever been frustrated by a salesperson who tried to sell you something you didn’t need? Sí, we all have! And so if you’re the one doing the selling, remember that a one-size-fits-all approach isn’t likely to work. En lugar, you need to build a relationship and learn about your customer’s needs. Only then can you provide the right solution.
In our last two lessons on the sales process, we looked at how tomake your initial approach y understand the customer’s needs. Entonces en esta lección, we’ll look at the next step in the process: matching a solution to those needs.
There are several techniques we can use to offer a solution to a customer. We can warn them against doing things a certain way. Es decir, we can advise them against solutions that don’t match their needs. We can also emphasize cost benefits or quality, and ask hypothetical questions in order to persuade them. Y finalmente, once we’ve used these techniques, we can finish by summarizing agreement.
En el diálogo de hoy, we’ll rejoin Aaron, a salesperson with a commercial refrigeration company. He has been talking to customers at a new hotel who need equipment for their bar and restaurant. Aaron has visited the hotel to meet them and talk about their needs. Now Aaron is putting together a proposal, and he calls the hotel manager, Eva, to talk about some of his proposed solutions.
Preguntas de escucha
1. What does Aaron advise Eva against doing at the beginning of their conversation? 2. What point does Aaron emphasize when he recommends the Coil-Pro unit? 3. Al final de la conversación, how does Aaron introduce his summary of their discussion?
Si eres fanático de la tecnología, Probablemente te hayas encontrado con el término Internet de las cosas., o IoT. Es la conexión de los dispositivos cotidianos a Internet y ya ha comenzado a cambiar la forma en que interactuamos entre nosotros y con el mundo en línea., y como explica Business Insider, apenas está comenzando.
El Internet de las Cosas ha sido catalogado como “la próxima revolución industrial” por la forma en que cambiará la forma en que vive la gente, trabajo, entretener, y viajar, así como cómo los gobiernos y las empresas interactúan con el mundo.. De hecho, la revolución ya ha comenzado.
