En esto Lección de vocabulario de inglés de negocios., vamos a ver la mezcla de marketing, que se compone de las cuatro P del marketing: producto, precio, lugar y promoción. First we’ll cover ideas related to the product, which includes differentiation and positioning. A company’s products must also reflect its branding. The second P is price, and we’ll look at ideas such as penetration pricing and loss leaders, as well as price points.
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