Welcome back to Business English Pod for today’s lesson on doing business at a Messe.

If you can connect with the right people at a large event like a trade show, you can get a lot of great sales leads and maybe even close some deals. Making these connections is all about your attitude and the way you communicate.

But trade shows come with challenges. One of these difficulties is focusing your time on those good prospects. This means that you need to be able to identify a bad prospect and to make your conversation with him brief. Doing this requires a combination of common sense, a focus on business, and some tact.

Today we will learn how to disengage from a bad prospect. But first, we’ll hear how to engage in small talk, Interesse zeigen, and get people to talk as these are all essential steps in determining if a prospect is worth pursuing.

We’ll rejoin Kevin, der für eine Verpackungsfirma namens D-Pack arbeitet. He is talking with Mick, who represents ElectroHome Cleaning. Kevin is going to both begin and end a conversation with Mick, who turns out to be not such a great prospect.

Fragen zum Zuhören

1. Why does Kevin ask Mick about ‘product demos’?
2. What does Mick say about cleaning products?
3. How does Kevin bring the conversation to a close?

Download: Podcast MP3

Willkommen zurück zu Business-Englisch-Pod. My name’s Atalie, and I’ll be your host for today’s lesson on working at a trade show.

Trade shows can be fantastic opportunities to meet good prospects, network with others in the biz, and even close sales. But there are definite dos and don’ts about working the trade show circuit.

At a trade show, there are a lot of people. That means a lot of potential customers and leads, but it can also be easy to waste time on bad prospects. So you have to be outgoing to draw people in, but you also have to figure out quickly who is really worth talking to. And to engage good prospects and get rid of bad ones, you need excellent communication skills.

In dieser Lektion, we’ll look at how to be approachable, connect with customers, and make a quick pitch. Außerdem erfahren Sie, wie Sie einen Interessenten an ein anderes Teammitglied weitergeben und einen Termin vereinbaren.

Wir werden Kevin und Jenny hören, die für ein chinesisches Verpackungsunternehmen namens D-Pack arbeiten. Sie arbeiten an einem Stand auf einer großen Messe. Sie haben es mit Andrew zu tun, der für ein produzierendes Unternehmen arbeitet. Andrew ist am Stand von D-Pack vorbeigekommen, und Kevin und Jenny müssen ihre Magie entfalten.

Fragen zum Zuhören

1. Was will Andrews Unternehmen tun??
2. Warum spricht Kevin über ihre großen US-Kunden??
3. Was werden Jenny und Andrew tun? 10:00 Am nächsten Tag?

Download: Podcast MP3