BEP 347 – English Sales Collocations (Part 2)

BEP 347 - Business English Collocations for Sales 2)

Welcome back to Business English Pod for today’s lesson on English collocations for talking about sales.

Sales has never been tougher. In the digital age, competition for people’s attention is fierce. And customers are armed with more knowledge than ever before. For these reasons, companies can’t get lazy about their approach to sales. They need to be strategic; they have to find new ways to manage customer relationships, and they need effective ways to track how they’re doing.

In this lesson, we’ll listen to a pharmaceutical sales team discuss new strategies to improve and track their performance. In their discussion, you’ll hear a lot of what we call collocations. Collocations are just groups of words that combine naturally. For example, if you want to say that someone finishes making a sale, you can say that he “closes a sale.” Everyone uses that verb “close.” Nobody says “shut” a sale or “do” a sale. The correct collocation is “close a sale.”

Native speakers learn and use these collocations naturally. And if you want to improve your vocabulary and sound more fluent, you can learn to use them too. As you listen to the dialog, try to pick out some of these collocations and we’ll discuss them later in the debrief.

In the dialog, we’ll listen to a discussion between Fran, Gus, and Nick. In our last lesson, the team discussed the need to improve their company’s sales. Now they’re talking about ways to do that. During their discussion, they use many English collocations related to sales.

Listening Questions

1. What does Nick think his colleague Dennis is doing wrong?
2. What does Nick believe is an outdated way of measuring their success?
3. What does Nick believe will happen if they improve their performance metrics?

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BEP 346 – English Sales Collocations (Part 1)

BEP 346 LESSON - Business English Sales Collocations (Part 1)

Hello and welcome back to Business English Pod for today’s lesson on English collocations related to sales.

Sales is at the heart of any business. Without the hard work of salespeople who move prospects down the funnel, turning interest into sales, no business would even exist. But the game of sales is constantly changing. Good salespeople, and good companies, learn to adapt to changes in the marketplace, in consumer preferences, and in the competition.

In this lesson, we’ll listen in on a sales team meeting in a pharmaceutical company. The team is discussing past performance and future strategy. During their discussion, they use many expressions that we call “collocations.” A collocation is just a natural combination of words that native speakers learn as one expression. For example, the first collocation you’ll hear is “sales volume,” which refers to the number of units sold in a given period of time.

Native English speakers use collocations like this automatically. And people in a certain field of work share an understanding of these special expressions specific to their area. By studying these collocations in different fields, you’ll improve your vocabulary and sound more fluent. As you listen to the dialog, try to pick out some of these English collocations and we’ll discuss them later in the debrief.

In the dialog, we’ll hear Fran, Gus, and Nick. Fran is the sales manager, and she’s just finished talking about the past year’s sales results. Now she wants to talk about reasons for their disappointing results and strategies for improving them. The three colleagues use many sales English collocations and vocabulary specific to the pharmaceutical industry.

Listening Questions

1. What is the group hoping to increase or improve by discussing sales performance and strategy?
2. What does Fran believe is the reason for a reasonably good third quarter?
3. What have better sales analytics helped the company understand?

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BEP 341 – Business English Idioms: Food Idioms (3)

Business English Pod 341 - English Idioms for Food (3)

Welcome back to Business English Pod for our final lesson on business English idioms related to food.

Over the past couple of weeks, we’ve looked at a lot of different English idioms connected to food. It should be no surprise that so many expressions are related to eating and drinking. After all, we do it three times a day, or more. Food is not just a necessity, it’s a big part of life and culture.

When you’re looking at idioms, it’s important to remember that they are fixed expressions where the words don’t have a literal meaning. So when you hear that someone is “in a pickle,” you have to understand that there’s no actual pickle. It just means that someone’s in a difficult situation. You have to figure it out from the context, because there’s not really an obvious connection between pickles and difficult situations.

In the lesson, we’ll rejoin a conversation between three colleagues. Jessie has been trying to convince Luke and Ben to join her in starting a business together. Today, we’ll hear them talking about the possible challenges of running their own business.

Listening Questions

1. What example does Ben give of a possibly difficult business situation?
2. What does Jessie say is one important benefit of running your own business?
3. According to Jessie, what is necessary for people to have a good business partnership?

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BEP 340 – Business English Idioms: Food Idioms (2)

Business English Pod 340 - English Idioms for Food (2)

Welcome back to Business English Pod! In today’s lesson we’re going to take another look at English idioms related to food.

What do you think when someone says that another person is “out to lunch?” Of course, it might mean that the person is actually out of the office, at a restaurant, eating a nice sandwich. But it might have nothing to do with actually eating. “Out to lunch” can mean acting crazy, not paying attention, or not understanding reality. In other words, “out to lunch” is an English idiom.

An idiom is any expression where one thing actually means something else, like when “out to lunch” means crazy. English has a huge variety of idioms for every situation. And many of those idioms are related to food. Some are related to meals, like “to put food on the table” and “to sing for your supper.” And others are related to specific foods, like “cool as a cucumber” and “small potatoes.” Learning idioms like these is a great way to improve your English.

In today’s lesson, we’ll continue listening to a conversation among three colleagues. Jessie has just told Luke and Ben about her idea to start a business. She wants them to consider joining her in the new venture. During their discussion, they use many English idioms related to food.

Listening Questions

1. After saying he likes Jessie’s idea, what does Ben say he’s concerned about?
2. How does Luke feel about managing people?
3. What does Jessie think about the fact that they are always talking about how bad their workplace is?

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BEP 339 – Business English Idioms: Food Idioms (1)

BEP 339 - Business English Idioms Related to Food (1)

Welcome back to Business English Pod for today’s lesson on business English idioms related to food.

Food is an important part of life and culture. And even when we’re not eating, or talking about food, it slips into our conversation in the form of idioms. What do I mean when I say “idiom?” I mean special expressions where one thing actually means another. For example, we have the idiom “to go bananas,” which has nothing at all to do with bananas. It means “to go crazy.”

English has idioms that come from specific foods, like bananas, butter, bacon, and bread. We also have English idioms that come from meals or use the word “food” itself. Some of these idioms describe people and activities, while others describe situations, relationships, and ideas. Learning how to use these idioms can really help “spice up” your conversation in English.

In today’s lesson, we’ll hear a conversation among three coworkers: Jessie, Luke, and Ben. They are discussing their general work situation and Jessie’s idea to start her own company. During their discussion, they use many useful idioms related to food.

Listening Questions

1. How did Ben feel about working with Ian?
2. Why does Luke say he is not willing to complain to Ian about his approach to work?
3. What does Luke say Jessie is always stressed out about?

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