In today’s Business English News lesson, we look at the situation in Europe as the Eurozone begins to recover. Since emerging from its longest-ever recession last summer, the Eurozone recovery has been muted at best. While recent reports show some positive signs, the region still has a long way to go in addressing some of its imbalances.
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Welcome back to Business English Pod for today’s lesson on idioms related to choices and their consequences.
Every day in work and business we are faced with tough choices. Do we choose vendor A or vendor B? Employee A or employee B? Location A or location B? Or maybe even location C? Making the right choice typically involves evaluating all the options and discussing them with others. So how do we discuss the choices we face? How do we talk about the options we’re presented with so that we can make the right choice? Well, luckily, English has lots of great idioms for these types of discussions. So whether you’re talking with colleagues, bosses, or friends, you can use the expressions we’ll learn in today’s lesson.
Today we will rejoin a conversation between three friends: Harry, Wendy, and Thomas. They’ve been discussing a difficult situation, and decision, that Harry faces. Harry hired a company to build out his new store, but the company hasn’t finished the job and now Harry is trying to figure out what to do. In their conversation, you’ll hear many idioms related to choices and their consequences.
Listening Questions
1. What did Harry’s partner want to do at first?
2. What does Thomas seem to think about Harry’s chances in court against the construction company?
3. After considering all the options, Wendy says Harry must decide between two things. What are they?
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Welcome back to Business English Pod for today’s lesson on English idioms related to choices and their consequences.
We all love choice. Whether we’re buying something, deciding on a career, hiring a new employee, outsourcing operations, or looking for a new office location, we like a range of options to choose from. And the less choice we have, the more powerless we feel. Just imagine if you had no choice in life and business.
But this isn’t to say that choice is easy. On the contrary, life and work are full of really tough choices. In fact, we spend a lot of each day thinking, discussing, and arguing about decisions. And for this reason, English has lots of great idioms for talking about choices. Today we’ll look at some of these idioms and how to use them.
You will hear a conversation between three friends, Harry, Wendy, and Thomas. Harry has been planning to open a new store and he’s had some trouble with the contractor he hired to do the construction. He is now faced with some tough choices about how to get the work finished so he and his partner can open their new store. In their conversation, you will hear many idioms related to choice.
Listening Questions
1. What did Harry think about the contractors when he hired them?
2. What does Thomas think about Harry’s decision?
3. Besides going to court, what other option does Harry say he has?
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In this Business English Vocabulary lesson, we’ll look at activities related to search engine marketing, or SEM.
Companies use SEO, or search engine optimization, to improve a web page’s SERP position. This involves activities such as link building as well as on-page optimization, in which advertisers use keywords to attract search engines. Accepted approaches to SEO are referred to as White Hat SEO and attempts to trick search engines are called Black Hat SEO.
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In this Video Vocab lesson, we look at English vocabulary related to Internet marketing.
One of the most common approaches to Internet marketing is PPC, or pay per click advertizing, with ads displayed on websites organized into content networks. The ads are sold by CPC, or cost per click, to advertisers, who hope for a high CTR, or click-through rate. The ads are linked to landing pages, intended to encourage visitors to make a conversion. To measure effectiveness, advertisers use analytics software to determine the CPA, or cost per acquisition.
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