BEP 281 – English Vocabulary for Job Interviews (1)

Business English Collocations for Job Interviews

Welcome back to Business English Pod for today’s lesson on English collocations you can use to describe your capabilities in a job interview in English.

A job interview is one of the most stressful and high-pressure situations you experience in your working life. With such high stakes, you don’t want to leave anything to chance. So you prepare by anticipating what questions you’ll be asked and planning how you might respond.

In this lesson, we’ll hear how a couple of interviewees respond to typical – but challenging – English interview questions. And as they respond, the speakers use some useful expressions that we call “collocations.” Learning collocations is a great way to expand your active vocabulary and sound more natural and confident.

But what exactly is a collocation? Well, a collocation is simply a group of words that we usually use together. It’s like a “chunk” of language that you can plug into a sentence. For example, you might have heard the expression “to take an approach” to something. We always use that verb “take” with the noun “approach,” so you can remember them together. Collocations sound natural, and they make language learning efficient, because you can learn chunks of language rather than individual words.

As you listen to the two different interviews, try to pick out some of these collocations and we’ll discuss them later in the debrief.

In the first interview, we’ll hear Dale interviewing Carla, who is applying for an accounting job at an insurance company. Carla is talking about her experience, knowledge, and accomplishments. In the second interview, we’ll hear Sofia interviewing Joseph. Joseph is applying for a management position at the company where he works. He’ll talk about his approach to work and his problem-solving skills.

Listening Questions

1. How much experience does Carla say she has in the field of insurance?
2. What special accomplishment does Carla mention?
3. How does Joseph say he has decreased stress in his department?

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Business English News 35 – Tech Unicorns

BEN-35-Tech-Unicorns-POD

Originally named for their rarity, technology “unicorns” are now as common as cats and dogs. As the number of companies hitting the $1bn valuation mark that defines a unicorn skyrockets, it’s easy for investors to be giddy with excitement. But, as City AM points out, these magical creatures may be too good to be true:

The so-called “unicorns” are being targeted by traders betting their share prices will fall. Named because of their mythical, elusive status, the number of unicorns running around has been enough to garner speculation that many of these firms are overvalued.

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VV 46 – English for Marketing: The 4 Ps of the Marketing Mix (2)

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In this Business English vocabulary lesson, we’re going to look at the marketing mix, which is made up of the four Ps of marketing: product, price, place and promotion. We’ll look at the idea of placement, which is all about a product’s market coverage and how it gets to market through logistics and a company’s distribution channels. The final P is promotion, or advertising, which may involve public relations and marketing campaigns, including in-store promotions.

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VV 45 – English for Marketing: The 4 Ps of the Marketing Mix (1)

YouTube video

In this Business English vocabulary lesson, we’re going to look at the marketing mix, which is made up of the four Ps of marketing: product, price, place and promotion. First we’ll cover ideas related to the product, which includes differentiation and positioning. A company’s products must also reflect its branding. The second P is price, and we’ll look at ideas such as penetration pricing and loss leaders, as well as price points.

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