In this Business English vocabulary lesson, we’re going to look at the marketing mix, which is made up of the four Ps of marketing: product, price, place and promotion. We’ll look at the idea of placement, which is all about a product’s market coverage and how it gets to market through logistics and a company’s distribution channels. The final P is promotion, or advertising, which may involve public relations and marketing campaigns, including in-store promotions.
In this Business English vocabulary lesson, we’re going to look at the marketing mix, which is made up of the four Ps of marketing: product, price, place and promotion. First we’ll cover ideas related to the product, which includes differentiation and positioning. A company’s products must also reflect its branding. The second P is price, and we’ll look at ideas such as penetration pricing and loss leaders, as well as price points.
Welcome back to Business English Pod for today’s lesson on English idioms for discussing negotiations.
Making deals and coming to an agreement can be tricky business. We give, and we take. We win a little, and we lose a little. And both sides hope that they can get more than they need to give up. This is the tough competition known as negotiation, a competition that puts the drama in the world of business.
And like any kind of drama or competition, we love to talk about it. Who won and who lost? Who got what? How much did they pay? And just how did they get such a good deal? In English, we have lots of idioms to talk about negotiations. Today we’re going to take a closer look at some of these idioms and how to use them.
We’re going to rejoin a conversation between two colleagues, Jose and Neil. Neil has been talking about a tough negotiation he’s been going through with a company from Singapore.
Listening Quiz
1. How does Neil say he’s going to respond to the other company’s demands on payment terms? 2. According to Jose, why might the other side be negotiating with another firm besides Neil’s company? 3. What is Neil’s biggest fear?
Welcome back to Business English Pod for today’s lesson on idioms related to negotiations.
Negotiation is at the heart of business. We negotiate salaries, partnerships, prices, terms, timelines, business deals, and pretty much everything, in fact! And to do this, we discuss, we persuade, and we make trade-offs all in the name of closing the deal.
Yes, almost everything in business is a kind of negotiation, a push and pull in which we try to get what we want. And it should come as no surprise that in English we have a lot of different idioms for talking about negotiations. Today we’ll look at some of these idioms and how to use them.
You will hear a conversation between two colleagues, Jose and Neil. They are talking about some negotiations they’ve been involved in recently. In particular, Neil has been experiencing some challenges in a negotiation with a company from Singapore.
Listening Questions
1. What surprising demand does Neil say the other company made early on? 2. After explaining his own experience with a Brazilian company, what does Jose suggest Neil try? 3. What does Neil think he might have to do instead of doing what Jose suggests?
