Business English Pod / English Video / Page 14

VV 38 – Business English Vocabulary: Internet Marketing 2

Business English, Business English Vocabulary, English Video, Marketing English /
YouTube video

In this Business English Vocabulary lesson, we’ll look at activities related to search engine marketing, or SEM.

Companies use SEO, or search engine optimization, to improve a web page’s SERP position. This involves activities such as link building as well as on-page optimization, in which advertisers use keywords to attract search engines. Accepted approaches to SEO are referred to as White Hat SEO and attempts to trick search engines are called Black Hat SEO.

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VV 37 – Business English Vocabulary: Internet Marketing 1

Business English, Business English Vocabulary, English Video, Marketing English /
YouTube video

In this Video Vocab lesson, we look at English vocabulary related to Internet marketing.

One of the most common approaches to Internet marketing is PPC, or pay per click advertizing, with ads displayed on websites organized into content networks. The ads are sold by CPC, or cost per click, to advertisers, who hope for a high CTR, or click-through rate. The ads are linked to landing pages, intended to encourage visitors to make a conversion. To measure effectiveness, advertisers use analytics software to determine the CPA, or cost per acquisition.

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VV 35 – English for Sales Management (1)

Business English, Business English Vocabulary, English Video, Sales English /
YouTube video

In this Business English Vocabulary lesson, we’ll look at vocabulary and collocations related to sales management. A sales force is made up of sales reps who try to identify leads with potential customers called prospects. A sales rep must qualify these prospects as they move down the sales funnel. At the end of the funnel, a rep hopes to close a sale, or make a deal.

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VV 34 – Financial English Vocabulary: Macroeconomics (2)

Business English, Business English Vocabulary, English Video, Finance and Accounting /
YouTube video

In this business English vocabulary lesson, we’ll look at some key macroeconomic terms related to consumers and prices. This includes ideas such as the income gap, the cost of living, and the consumer price index (CPI). We will also explore concepts such as inflation and purchasing power, as well as disposable income, household debt, and consumer spending.

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