In this Business English Vocabulary lesson, we’ll look at vocabulary and collocations related to sales management. A sales force is made up of sales reps who try to identify leads with potential customers called prospects. A sales rep must qualify these prospects as they move down the sales funnel. At the end of the funnel, a rep hopes to close a sale, or make a deal.
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Welcome back to Business English Pod for today’s lesson on hosting social events at a company conference.
Conferences and other corporate events are about much more than just speakers and workshops. They’re a chance for people to network, to socialize, and to have some fun. Every good host knows this. And every good host works hard to make sure that people are enjoying themselves.
If you think about it, hosts actually have a pretty tough job. They have to organize activities and people while maintaining a smile. They have to solve frustrating problems with a positive attitude. It’s a tricky balance, but there are techniques you can learn to help you get that balance right.
Today we’ll learn a few useful techniques that will help you to be a good host. We’ll learn to ask people about needs, elicit feedback on the event, and make yourself available for help. We’ll also learn to keep conversations going and connect people.
In the dialog, we’ll revisit a company’s regional HR conference. The host is Amy, VP of HR at the company’s Chicago office. She’s organizing people during the evening conference event. We’ll hear Amy talking with two of the participants: Tom and Hanna.
Listening Questions
1. What topic does Amy invite more detail from Tom about?
2. How do Tom and Hanna meet?
3. What does Amy encourage Tom and Hanna to do at the end of the dialog?
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Welcome back to Business English Pod for the second part of our lesson on making sales calls.
Being successful in sales begins with getting your foot in the door. If you can sit down with someone in their workplace and show your product, or talk about your service, you’re more than halfway to making a sale. But if you don’t get the chance to sit down face to face, making the sale will be a lot harder.
There’s lots of advice out there about making cold calls in English. But usually you’ve got more to work with than just a phone number. A good lead might be someone you’ve talked to at an event, or someone you’ve been referred to by another customer or friend. So, you’ve got a name and number and perhaps a previous conversation or mutual acquaintance.
You call the person, you use your best professional greeting, you make a connection and you try to get them to talk about their company and their needs. Now comes the hard part. You need to make the next step and actually ask them to agree to meet with you. Today we’ll learn some great techniques that will help you get to that point. We’ll start with showing the value of your product or company, then we’ll cover asking for a meeting, dealing with a refusal, emphasizing the need to meet, and expressing gratitude.
In the dialog, we will hear the second part of a telephone conversation between Kate and Tina. Kate is a salesperson with a company called Thompson Medical. And Tina works at a dental office. Kate’s company sells machines called “autoclaves,” which are used to sterilize tools in medical clinics.
Listening Questions
1. Why does Kate mention ‘flexibility in the setup’?
2. How does Kate respond when Tina says that it’s hard to schedule a meeting?
3. What does Kate offer to do if Tina agrees to sit down and talk?
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In this Business English lesson, we take a look at making sales calls.
Many people hate making sales calls in English. They pick up the telephone and instantly feel a pit in their stomach. They might be afraid of rejection. Or they might know that most people hate receiving sales calls. But fear not! When you pick up the telephone, you’ve got an opportunity. If you approach it positively, you’ll have more positive results.
You start with a list of leads. This might just be names and numbers. They might be people you’ve met at a networking event or a trade show. Now it’s time to work those leads. In the first call, you’re not going to give them a hard sell or a pitch. You can save the real selling for a face to face meeting. And that’s your short-term goal: getting someone to agree to sit down with you.
You’re not the first person who has ever called someone to arrange a meeting. And there are some tried and true techniques that you can rely on. Today, we focus on the first part of a sales call. We’ll look at using a friendly professional greeting, showing respect for time, and referencing other clients. We’ll also look at both asking about a client’s needs and summarizing those needs.
In the dialog, we’ll hear Kate, a salesperson with a company called Thompson Medical. She’s calling Tina, who works at a dental office. Kate’s company sells “autoclaves.” An autoclave is a machine that sterilizes, or cleans, tools and equipment. It’s an important piece of equipment in any medical office.
Listening Questions
1. Why do you think Kate mentions that Tina must be very busy?
2. What does Kate say about another clinic that she visited?
3. What are the basic problems that Tina’s office has with their current system?
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This is the second part of our Business English Pod series on negotiating a contract.
So, you’ve found a company you want to work with and have agreed on the major points of the deal. Now it’s time to negotiate the ‘fine print’ or the details of the contract. Even if you’ve come to terms on price and payment, there may be a lot of costs or savings unaccounted for. A good warranty, for example, could save you a lot of money. The details may not break a deal, but you do need to negotiate them successfully so that the contract protects you and guarantees you certain benefits.
To do this, you’ll need to be comfortable with the language of contracts and the techniques used to talk about them. And that’s what we’ll be looking at today. We’ll learn how to ensure warranty terms, ask about response times, and talk about the bottom line in order to win concessions. We’ll also cover talking about renewal and agreeing to overall terms.
We are going to rejoin Sam and Larry, who are discussing a contract to lease a fleet of cars and vans. Larry, who represents the vehicle company, has drawn up a contract. He and Sam are discussing the details over the phone. You’ll hear Sam try to get the best deal possible for his company.
Listening Questions
1. Why does Sam want to ensure the terms of the warranty?
2. What does Larry offer to Sam free of charge?
3. How does Larry respond to Sam’s request for a renewal clause?
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