Business English Pod / Presentation in English / Page 9

BEP 130 – Presentations: Pitching an Idea (2)

Advanced, Business English, English for Meetings, ESL Podcast, Presentation in English /

In the last Business English Podcast lesson, we saw how a manager pitched an idea during a meeting. She explained how the company website could be revamped so that customers could order off-the-shelf products directly, instead of having to contacting a sales representative.

In today’s lesson, we’ll introduce language for dealing with unexpected objections, signposting your presentation, supporting your points and persuading other people. Once you’ve pitched an idea, your colleagues will try to find weak points in your argument and you will have to give evidence that your idea is worth supporting. We will show you how to make coherent, persuasive arguments, and use language effectively to support your points.
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BEP 129 – Presentations: Pitching an Idea (1)

Advanced, Business English, English for Meetings, ESL Podcast, Presentation in English /

This is the first in a three-part Business English Podcast series on pitching, or presenting, your ideas persuasively and convincingly.

Business people often come up with ideas about how to do things better, or how something can be changed to provide greater cost benefits to the company. Being able to present an idea to your peers and persuade them to support your proposal is a crucial skill for all business managers.

So in today’s lesson, we’ll introduce phrases for organizing and structuring your ideas, supporting your points and using other people’s comments to lead into the next part of your presentation. We will show you how to make coherent, persuasive arguments, and use language effectively to support your arguments. It is your colleagues’ task to find the weak points in your argument and you will have to predict their objections and deal with them before or when they come up.
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BEP 116 – Presentations: Analyzing Trends

Advanced, Business English, Business English e-Books, ESL Podcast, Presentation in English /

In this Business English Pod episode, we’ll be completing our discussion of charts and graphs by studying language for making predictions and for supporting your predictions with analysis. We’ll also look at a couple of advanced ways to rhetorically emphasize a point. Rhetorical means using words effectively to get your message across.

Today’s listening continues Pat’s presentation of the market trends for Ambient and its competitors. This time Pat is coming to the “real story” – the main point – of his presentation. As you listen, see if you can catch what it is.

Listening Questions

1) What is the main focus of this part of Pat’s presentation?
2) What happened in 2005 that caused the trend in RPU to “break out” of “existing trend lines?”
3) What are Pat’s predictions for Ambient’s RPU in 2007?

Members: PDF Transcript | Online Quizzes | PhraseCast | Lesson Moddule

Download: Podcast MP3

BEP 115 – Presentations: Describing Trends

Advanced, Business English, ESL Podcast, Presentation in English /

In this episode from our e-Book on presenting in English, we’ll look at how to describe the trends show by a chart or graph. To get the background to the presentation and to review language for introducing visuals, you can refer back to BEP 103 – Charts and Trends 1.

A trend is the general direction or tendency of a metric or measurement – upward, downward, flat, fluctuating, peaking, bottoming out, and so on. So, you’ll be learning how to use these and many more terms for describing your charts and graphs in fluent, vivid sentences so that you can present your data with maximum impact.

Pat, Ambient’s new Central European finance director, has just finished talking about sales revenue and is now moving on to discuss market share. The visual he will be talking about is a line graph that compares the trends in market share over the last six quarters from Q1 2006 to Q2 2007. His discussion centers on the top three players in the mobile phone business – his own company, Ambient, and their two top competitors, CallTell and Sirus.

As you listen, pay attention to the trend language that Pat uses to describe the recent changes in the market.

Listening Questions

1) Which company has the largest share of the market at the beginning of 2006?
2) How does Pat describe his own company’s performance in 2006?
3) How big is the “others” group share of the market in Spring 2007?

Members: Study Notes | Online Quizzes| PhraseCast | Lesson Module

Download: Podcast MP3

BEP 92 – English for Sales: Features, Advantages, Benefits (or FAB Presentation)

Business English, ESL Podcast, Intermediate English, Presentation in English, Sales English /

For today’s Business English Podcast lesson, we’re going to focus on the “classic sales” approach to selling products and services. This approach is based on explaining the features, attributes and benefits of your products using the “FAB” technique.

The FAB technique is useful for people working in the manufacturing and retail trade – anyone who has to present products. In particular, we’ll look at how this approach can be applied in the Merchandizing business. Merchandizing is the trade name for businesses involved in the design and manufacture of clothing and household items.

In the dialog, we rejoin Marco and Francesca on their trip to a fashion trade show in the U.S. Their company, Viva, has just created an exciting new line of clothes. With the help of their American partner, Foxtrot, they are hoping to get a couple big sales contracts with U.S. department stores.

The listening takes place in the Foxtrot showroom. We’ll hear Francesca speak to a potential customer, Bill, who is a buyer for Bancroft’s, a retail chain store that targets professional women.

Listening Questions

1. What is the key feature of Viva’s fall colors this year? Can you name some of the colors?
2. Why is the Viva Professional line more expensive?
3. As described in the dialog, what are the main benefits of Viva’s clothing line?

Premium Members: PDF Transcript | PhraseCast

Download: Podcast MP3