BEP 141 – Presentations: SWOT Analysis 1

In this Business English Pod lesson, we start the first in a 2-part series on presenting a SWOT analysis.

A SWOT analysis is a simple but powerful framework for analyzing your company’s strengths and weaknesses – these are internal to the company – as well as the opportunities and threats you face outside the company. This analysis helps you focus on your strengths, minimize threats, and take the greatest possible advantage of opportunities available to you.

In today’s lesson, we’ll focus on the first two stages of a SWOT: strengths and weaknesses. We’ll practice language for providing an overview, introducing your main strength, maximizing positive aspects, and acknowledging and introducing a weakness.

We’ll be listening to Terry, a partner at a growing firm of accountants, talking to Susan, the company’s newly hired marketing manager. Terry needs to brief Susan about the company and SWOT is a quick and easy-to-understand framework for giving a quick overview of a company and its position.

Listening Questions

1) What is the main source of business for the company?
2) What is the main strength identified by Terry?
3) What weaknesses does Terry mention?

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BVP 03 Business Vocabulary – Office Manager

Today’s podcast continues our series on business vocabulary, with a special focus on collocations or word partnerships. By focusing on words that are commonly used together you can improve your vocabulary and also your ability to understand your English-speaking colleagues.

When you think of “office administration”, what are the first things that come to mind? They might be things like paperwork, filing, copying, and other boring and repetitive tasks. Most people probably don’t think of an office manager’s job as a crucial service that supports the successful running of a company and, therefore, its ability to make money.

Well, today we’re about to meet Thomas, who’s going to tell us about the role he plays as office manager at the Mexican subsidiary of a multinational chemical company.

Listening Questions

1) How does Thomas summarize his role as Office Manager?
2) What characteristics does Thomas list as important qualities of an office manager?
3) According to Thomas, what is a common misunderstanding about the best way for an office manager to do his job?

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BEP 97 – Talking about the Economy

In this Business English Podcast lesson, we’ll be studying some phrases and vocabulary that you can use to discuss the economy and economic issues, including voicing and reassuring concerns.

我们谨就最近在四川发生的地震向中国听众表达我们的同情和支持,并希望灾区人们能尽快从地震中恢复过来。

No deal gets made, no contract gets signed, no business gets done just between two people or two companies. Everything occurs against the background of networks of relationships on the local, regional, and global scales. These relationships of price and production form what’s called “the economy.” People who study the economy – economists – like to point out, for example, that the price of soybeans in Brazil can affect the price of meat in China. It’s no wonder, then, that a favorite activity of business people everywhere is talking about the economy. Only by understanding the economic environment in which we do business can we operate effectively in it.

The dialog today takes place at Kendal Marcus, a global retailer of up market clothing and accessories. A retailer sells goods to the end customer; accessories are things like jewelry and belts which go along with or “accessorize” clothing. During a trip to Shanghai, Martin, a VP at Kendal’s, is visiting Tony Wu, country manager for China.

Listening Questions:

1) Why has Martin come to China?
2) Is Tony optimistic about the economic outlook, that is the future, in China?
3) What kind of concerns does Martin have?
4) How does Tony reassure him?

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BEP 95 – Communication: Resolving Conflict (2)

This is the second in a two-part Business English Podcast lesson on resolving conflict, in which we’ve been focusing on solving everyday disagreements in the office. Ben, a new training specialist at a manufacturing company, feels that he is doing an unfair share (that is, too much) of the work in his department. Gerry, Ben’s manager, talks with him to solve the problem.

In the first episode, we studied how Gerry opened the discussion in an informal, non-threatening way, and we looked at how he listened actively to Ben to win his trust.

In this episode, we’ll pay attention to how Gerry and Ben work together to come up with a solution. In particular, we’ll focus on how they state common goals, raise concerns, and agree action.

Where we left off last time, Gerry had just asked a question to resolve the conflict: Gerry wants to know what Ben would suggest doing to fix the situation.

Listening Questions

1) What solution does Ben propose?
2) In which area does Ben feel he could make a real contribution?
3) What action do Ben and Gerry agree on?

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BEP 94 – Communication: Resolving Conflict (1)

People do not always get along, so dealing with conflict is part of any job. And as often as not, work disagreements get resolved as much as in informal discussions in the hallway, as they do in the conference room. So, in this two-part series on resolving conflict, we’ll be studying useful language for discussing and resolving disagreements.

We will be focusing not on major conflicts between companies or inside organizations, but rather on the everyday sort of disagreements that all of us have to deal with to be successful in our work.

In the listening, Elegant is a company that designs and manufactures bathroom fixtures – sinks, toilets, and so on. Ben has recently joined Elegant as a training specialist. When he started, he was promised that Elegant would hire someone to help him with his work-load, but instead he is still doing almost everything by himself. He was also promised the opportunity to do some course design, but instead his manager, Gerry, insists on closely supervising all of Ben’s work. Ben feels like he is working harder than anyone else in the office: He is always the last one to leave the department in the evening. But he doesn’t feel that his hard work is getting recognized.

As you listen, pay attention to the language that Gerry and Ben use to deal with this disagreement.

Listening Questions

1. Gerry says he wants to “sit down informally and thrash things out a little.”
2. What do you think this means? A strain is something that is tiring and, perhaps, irritating.
3. What does Gerry say is “getting to be kind of a strain?” What solution does Gerry propose?

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