In this Business English Pod lesson, we continue our look at brining your visuals to life during a presentation in English.

Have you ever had to stare at a complicated chart and wished the presenter would just give you the main points? Or have you had someone try to explain a chart and tell you exactly what you can already see yourself? There are better ways to handle visual information and that’s what we’re going to look at in this lesson.

Charts and graphs are very useful for presenting information, especially numbers. But you must learn to use them carefully. If you don’t, your presentation might not have the effect you want. That might mean it’s seen as boring, but it could also mean that you fail to convince someone of your idea.

So how can we use visuals successfully? How can we bring them to life? Well, last week we looked at some ways to engage your audience using analogies and rhetorical questions. This week we’re going to introduce some more useful techniques, including using descriptive language and stating the gist of a graph. We’ll also learn how to set up a new visual, interpret a visual, and state the implications of information.

In today’s dialog, we rejoin David, a manager seeking support for his idea to consolidate logistics by building a new facility in China. In our last episode, we heard David introduce his plan to the finance department. Today, David will be presenting more information and visuals to support his plan.

Listening Questions

1. Why does David talk about the cost of warehousing and shipping?
2. What does the cost benefit analysis chart show?
3. What does Alison say about the future of the company?

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In this Business English Pod lesson, we look at how to bring your visuals to life in a presentation in English.

We’ve all sat through some pretty boring presentations. And in those presentations, we’ve all seen complex charts and graphs that tell us either way too much or nothing at all. For the most part, visuals aren’t naturally interesting or informative. It’s what we do with them that is important.

You can’t just put a graph on a screen and then explain each point on the graph. And you can’t put up a table of figures and then read out each column and row. What you really need to do is tell the story of the data and to bring the visuals to life. What should people focus on? What is the important number on the screen? What does the graph actually tell us?

Bringing visuals to life is necessary if you want to give effective presentations. We’ll look at how to do this today. In this lesson, we’ll cover several important functions, including using analogy, defining terms, using rhetorical questions, and highlighting key numbers.

You will hear David, an engineer in a manufacturing company. He’s giving a presentation to members of the finance department. His purpose is to explain a new plan that he hopes to get financed.

Listening Questions

1. Why does David ask the listeners about traveling to work?
2. Which important term does David define for the listeners?
3. What is David’s idea for shipping?

Premium Members: PDF Transcript | Quizzes | PhraseCast | Lesson Module

Download: Podcast MP3