This Video Vocab lesson is the first of a two-part series on business vocabulary related to marketing and branding. In part one, we’ll focus on the essential elements of establishing a successful brand.
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This is the second of a two-part Business English Pod lesson on business networking.
Networking is all about people and connections. You never know when someone you meet at a conference or trade show may be able to help your business in the future. Likewise, you may be able to help someone else out. So building and maintaining a network of business contacts is essential.
But once you meet a prospective contact, how do you maintain that connection? This is what we’ll focus on today. We’ll talk about ways to steer a conversation toward a lead. We’ll also cover ways to shoot for a meeting and be persistent. And we’ll look at the other side and discuss ways to politely leave a conversation.
Today’s lesson is mainly about sales, but these functions can be easily applied to other situations.
Last time, we met Ian, a sales rep for a pharmaceutical company, and Marissa, a pharmacy manager at Children’s Hospital. They met at a conference and Marissa mentioned her frustration with her current pharmaceutical supplier. Deliveries are often late and are sometimes packaged incorrectly. She’s concerned about getting supplies for her hospital’s vaccine clinics. And that’s where the conversation resumes today.
Listening Questions
1. What supplies does Marissa’s pharmacy need?
2. Why does Ian suggest grabbing a cup of coffee?
3. What is Marissa’s schedule like right now?
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This is the the first of a two-part Business English Pod series on motivating your team.
Motivation is an important force in business. Much of what gets accomplished is driven by a team’s motivation. When employees feel energized about a project, they’re more likely to contribute ideas and work hard toward success. But if they’re not motivated, their commitment – and the chances of success – diminish.
Sometimes, motivation is difficult to achieve. Circumstances such as a poor economy or downsizing can devastate employee morale, or optimism. Employees may feel defeated, uncertain about their future, and not at all excited about the work ahead.
In this lesson, we’ll look at some ways to motivate your team. We’ll discuss how to acknowledge obstacles that may hold a team back. We’ll cover ways to convey enthusiasm and make people feel valued. And we’ll talk about how team members can contribute to the discussion and brainstorm.
Today we’ll listen to Joe, a manager at a resort, try to motivate his sales team. The department has been downsized considerably and morale is low. Still, they have important work to do.
Listening Questions:
1. Why does Joe say that the team looks different now?
2. What idea does Carl suggest?
3. What is Nick’s idea?
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This is the second of a two-part Business English Pod series on giving bad news and and discussing layoffs.
When employees are laid off, they usually have questions about what will happen next. When is their last day? What support can they expect? And what about a severance package? This compensation package often includes both money and some extension of benefits, but varies from company to company or even from employee to employee.
In this lesson, we’ll cover language you can use after an employee has been notified of a layoff. We’ll go over ways to explain what will happen next and how to explain a severance package. We’ll also talk about ways to show empathy and offer support to a laid-off employee.
In the last episode, we met Angela, a manager at a resort and David, the head chef at Zapata’s, a restaurant at the resort that is closing. Angela has told David that he will be laid off. Now they’ll discuss the details.
Listening Questions
1. Name two parts of David’s severance package.
2. What will happen to David’s health insurance?
3. How does Angela offer to help David in his job search?
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This is the first of a two-part Business English Pod series on giving bad news and layoffs.
If a person gets “laid off”, it means they will lose their job. But it’s not the same as being fired. Layoffs usually occur because of outside forces. A poor economy might cause a company to reduce its staff. Or changes in the industry may make some types of jobs unnecessary. After a merger, there might be redundancies, or duplicates. Two people may be doing the same type of job. If the company only needs one person in that position, the other could be laid off.
Nobody likes giving bad news. And a conversation about layoffs can become awkward and emotional. So in this lesson, we’ll talk about ways to prepare an employee for bad news so that you can soften the shock. We’ll also cover ways to get to the point and how to respond to an angry or emotional employee. Finally, we’ll go over some language to clearly explain the reasons for a layoff.
Angela and David work at a hotel resort that is having some financial difficulties. Angela is a manager and David is the head chef at Zapata’s, one of the resort’s restaurants. Unfortunately, Angela has to tell David he’s being laid off.
Listening Questions
1. Why has management decided to close 2 restaurants?
2. What type of food does Zapata’s serve?
3. Specifically, why is Zapata’s closing?
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