Business English Collocations | Business English Pod

BEP 409 – Quality Control 2: Customer Service

Business English, Business English Vocabulary, Customer Service, English Collocations / July 7, 2024

Welcome back to Business English Pod for today’s lesson, the second in a two-part series on quality control. In this lesson, we’ll focus on quality control for customer service.

For companies that sell products, quality control is critical. Not just for ensuring consistency, safety, and reliability, but for meeting customers’ expectations. When customers buy from your company, they’re thinking about more than just the product itself. They’re thinking about how well you serve them.

Customer service involves a huge range of activities. Pretty much any time a customer interacts with a person or a system in your company, it’s customer service. And you need to think about everything from how easy it is to use the website, to the tone your employees use on the phone.

When we talk about customer service, and the quality of customer service, there are many special expressions we use. Many of these are combinations of words that we call “collocations.” You might often learn individual vocabulary words, but we don’t always think, or speak, in individual words. We speak in chunks of language. These chunks are called collocations. In fact “customer service” itself is a collocation. Those two words go together to create a new idea.

In today’s dialog, we’ll continue a conversation between Emma and Paolo. Emma is a consultant that helps companies with quality control. And Paolo runs a company that makes and services solar panels. As they discuss the work that Emma will do for Paolo’s company, they use many English collocations. We’ll explain those collocations later in the debrief.

Listening Questions

1. What two goals does Paolo have regarding customer service quality?
2. What does Paolo’s company do after every install or service call?
3. What has Paolo’s company not done yet, in a documented way?

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BEP 408 – Quality Control 1: Manufacturing

Business English, Business English Vocabulary, English Collocations / June 23, 2024

Welcome back to Business English Pod for today’s lesson, the first in a two-part series on quality control. In this lesson, we’ll focus on the manufacturing side of things.

Successful companies understand the importance of quality. At minimum, quality control is about meeting industry standards or regulations. Beyond that, quality is a huge factor in brand reputation and customer satisfaction. And a commitment to strong QC, or quality control, can also lead to significant cost savings.

Given these benefits, no wonder many companies have entire teams or positions dedicated to monitoring quality. And, just like any other area of expertise, quality control comes with its own special language. Much of this language appears in set expressions that we call “collocations.” In fact, I just used one when I mentioned “monitoring quality.” To monitor quality is a common collocation related to quality control.

Collocations are just natural combinations of words. Certain verbs and adjectives always go with certain nouns. And certain nouns often combine to create a special meaning. If you just learn new words individually, you might miss these natural combinations.

In today’s dialog, we’ll hear a conversation between Paolo and Emma. Paolo works for a company that manufactures, sells, and services solar panels. Emma is a quality control consultant. Paolo’s company is looking to hire Emma to conduct a quality control audit, or a review of their systems. During their conversation, they use lots of English collocations, which we’ll explain later in the debrief.

Listening Questions

1. What does Paolo say they did after completing a safety audit?
2. What kind of testing will Emma’s work not include?
3. What is the purpose of “pulling samples” in quality control?

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BEP 398 – English for Sales: Financial Services (2)

Business English, Business English Vocabulary, English Collocations, Finance and Accounting / June 19, 2023

Welcome back to Business English Pod for today’s lesson, the second in a three-part series on selling financial services.

When many people think of making money, they think of having a job and earning a salary. But if you’ve ever saved money or made an investment, you know there are other ways to make money. I mean, the money itself can do the work, if you make smart decisions with it. And just as there are lots of ways to invest money, there are lots of words we use to talk about money and investments.

In our last lesson, we were introduced to the world of “wealth management.” And we met a character in the dialog who was “planning for retirement.” These expressions, “wealth management” and “to plan for retirement,” are what we call collocations.

A collocation is a natural combination of words. Proficient English speakers know to use the verb “to plan for” with the noun “retirement.” The words combine to create a collocation, or a set expression. Learning collocations can help you sound more natural, and it can be easier to remember words together, rather than separately.

In today’s dialog, we’ll rejoin Jessica, the person who’s planning for retirement, and Robert, a wealth manager. Jessica is visiting Robert’s office to learn more about his services. And Robert is trying to gently persuade Jessica to become his client. During their conversation, they use many English collocations, which we’ll explain later in the debrief.

Listening Questions

1. What kind of approach does Robert say his firm takes to wealth management?
2. Besides managing investments, what is another service that Robert’s firm offers to people like Jessica?
3. What type of investing does Jessica say she is particularly interested in?

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BEP 390 – English Collocations: Online Marketing (2)

Business English, Business English Vocabulary, English Collocations, Marketing English / September 25, 2022

Welcome back to Business English Pod for today’s lesson on business English collocations for discussing online marketing.

The world of ecommerce is extremely competitive. Millions and millions of people are shopping online every day, viewing millions of options. How can businesses stand out in this sea of competition? How can they ensure their potential customers can even find their website? They turn to online marketing. So it’s no wonder there’s so much time, energy, and money put into marketing and measuring performance.

If you’ve ever had a discussion with an online marketing expert, you’ll know there’s a whole new language built up around it. Think about an expression like “search engine optimization,” or SEO. That’s a good example of a type of expression that we call a “collocation.”

A collocation is just a group of words that go naturally together to form an expression. You’ve already heard me use a few English collocations. Consider “measuring performance,” as an example. The verb “measure” and the noun “performance” go together frequently and naturally. By looking at collocations you can learn words together, not in isolation.

In today’s dialog, we’ll rejoin Eduardo, Emma, and Neil, who work for a kitchenware retailer. Last time, they discussed content marketing. Today, we’ll hear them talking about search engine optimization and some ways of measuring success. During their conversation, they use many English collocations, which we’ll explain later in the debrief.

Listening Questions

1. At the start of the conversation, what does Eduardo hope has increased?
2. According to Emma, what have they invested a lot in?
3. What does Neil say about their English site that might not be true about the German version?

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BEP 389 – English Collocations: Online Marketing (1)

Business English, Business English Vocabulary, English Collocations, Marketing English / September 11, 2022

Welcome back to Business English Pod for today’s lesson on business English collocations related to online marketing.

Every year, ecommerce accounts for an even bigger chunk of retail sales around the world. How big of a chunk? Almost 5 trillion dollars. And with so much selling happening online, it’s not surprising online marketing has become a hot topic.

With this increasing importance has come a ton of new words and expressions. If you find yourself confused, you’re not alone. And as you navigate this new lexicon, it can be very helpful to focus on a type of expression called “collocations.”

Collocations are simply natural combinations of words. For example, you may know that we use the word “traffic” to talk about how many people visit a website. Well, did you know we normally say “drive traffic” when we talk about techniques for bringing people to a website? We don’t say “make traffic” or “move traffic.” It’s not a grammatical rule. It has just become a natural combination of words.

In today’s dialog, we’ll hear Eduardo, Emma, and Neil, who all work for a retailer that specializes in cooking equipment. They’re discussing their company’s online marketing performance. During their conversation, they use lots of English collocations, which we’ll explain later in the debrief.

Listening Questions

1. What does Eduardo regularly do to understand their online marketing performance?
2. What does Neil say is becoming harder, especially with new privacy rules?
3. What does Emma say is not a good technique for reaching younger audiences?

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