In this Business English vocabulary lesson, we’re going to look at the marketing mix, which is made up of the four Ps of marketing: product, price, place and promotion. We’ll look at the idea of placement, which is all about a product’s market coverage and how it gets to market through logistics and a company’s distribution channels. The final P is promotion, or advertising, which may involve public relations and marketing campaigns, including in-store promotions.
In this Business English vocabulary lesson, we’re going to look at the marketing mix, which is made up of the four Ps of marketing: product, price, place and promotion. First we’ll cover ideas related to the product, which includes differentiation and positioning. A company’s products must also reflect its branding. The second P is price, and we’ll look at ideas such as penetration pricing and loss leaders, as well as price points.
This is a preview lesson from 925 English, a new series we’ll launch next year. Appropriately enough, we’re kicking off with a 925 English lesson on how to greet and say hello to colleagues and customers in English.
925English a new business English series for beginners (CEFR A1-A2) and lower intermediate (B1) English learners. 925 English lessons focus on chunks of language and English expressions that you can use in work and business. We get straight to the point with lots of examples. We give you phrases you can say in different situations and advice on why and how to use them.
So, it’s pretty easy to greet someone in English, isn’t it? We can say “good morning” or “hello” or just “hi.” And we might add something like “my name is Tim Smith,” or a question like “how’s it going?” But what’s the difference? How do we choose which greeting to use? Well, in business, like in life, it depends on the situation. That includes who we’re talking to and where we’re having the conversation. So let’s go through three situations and practice some appropriate ways of saying hello.
Welcome back to Business English Pod for today’s lesson on English idioms for discussing negotiations.
Making deals and coming to an agreement can be tricky business. We give, and we take. We win a little, and we lose a little. And both sides hope that they can get more than they need to give up. This is the tough competition known as negotiation, a competition that puts the drama in the world of business.
And like any kind of drama or competition, we love to talk about it. Who won and who lost? Who got what? How much did they pay? And just how did they get such a good deal? In English, we have lots of idioms to talk about negotiations. Today we’re going to take a closer look at some of these idioms and how to use them.
We’re going to rejoin a conversation between two colleagues, Jose and Neil. Neil has been talking about a tough negotiation he’s been going through with a company from Singapore.
Listening Quiz
1. How does Neil say he’s going to respond to the other company’s demands on payment terms?
2. According to Jose, why might the other side be negotiating with another firm besides Neil’s company?
3. What is Neil’s biggest fear?
