Skills 360 – Making your Ideas Stick (Part 2)

Business English Skills 360 Lesson - Making your Ideas Stick 2

Welcome back to the Business English Skills 360 for today’s lesson on making your ideas stick.

Have you ever been in a meeting or listened to a presentation where someone talks about their big idea? And then, forty PowerPoint slides later, you’re still not quite sure what they’re talking about, or why their idea is so great? Well, there might be a good idea somewhere behind it all, but for some reason it didn’t stick.

On the flip side, there are ideas that you couldn’t forget if you wanted to. For whatever reason, people understand them, they remember them, and they get behind them.

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Skills 360 – Making your Ideas Stick (Part 1)

Business English Skills 360 Lesson - Making your Ideas Stick 1

Welcome back to the Business English Skills 360 for today’s lesson on how you can make your ideas stick.

Let’s face it: ideas are a dime a dozen. And just having a great idea doesn’t mean a thing if you can’t get other people to believe in it. And before you can get anyone to believe in it, you need to help them remember it. You need to make it stick. So today I want to share a couple of tips for helping your ideas stick. It doesn’t matter if you’re giving a presentation, proposing something in a meeting, or pitching to investors. The secrets to stickiness are the same.

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VV 55 – English for Marketing: Product Management

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In this lesson, we’ll look at business English vocabulary related to product management.

In many companies, product managers help promote a product. Companies do market analysis as well as competitive research in order to develop a business case for a product. A product roadmap lays out the plan for developing a product, including the go-to-market strategy and the product launch.

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BEP 32 B – English for Discussing Solutions to a Problem (2)

BEP 32B - English for Discussing Solutions to a Problem 2

Welcome back to Business English Pod for today’s lesson on discussing solutions to a problem during a teleconference in English.

Have you ever been in a meeting where everyone just wants to complain about a problem? And maybe they criticize every solution that is suggested? Well, if that’s all you do, the problem will never be solved.

Discussing solutions is all about figuring out what might actually work. It’s about finding the best solution, even if it’s not the perfect solution. So you need to learn how to agree with people’s ideas, either strongly, or with conditions. In other words, you might agree but only if something else can happen.

If you’re leading a problem-solving meeting, you’ll likely need to highlight the best solution that comes forward. Even when you have a pretty good solution, you might still want to invite more ideas. And whether you’re leading or participating in the meeting, you might offer to take the lead on implementing a solution. In this lesson, we’ll cover all these skills for discussing solutions.

In today’s dialog, we’ll rejoin a teleconference led by Jim. On the line with Jim are Jack, Dan, and Angie. They are discussing how to deal with the issue of paint fumes at a factory. They’re trying to find the best way to solve this problem.

Listening Questions

1. What expression does Angie use to agree strongly with Dan’s idea?
2. What solution does Jim highlight as the best one?
3. What does Dan say he wants to do about the research on different types of paint?

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BEP 32 A – English for Discussing Solutions to a Problem (1)

BEP 32A - English for Discussing Solutions to a Problem 1

Welcome back to Business English Pod for today’s lesson on how to discuss solutions to a problem during a teleconference in English.

It’s not enough just to find problems or talk about problems at work. We need to figure out how to solve them. And problem-solving is one of the most important skills in any workplace. In fact, almost every meeting, conversation, or teleconference includes some problem-solving.

Sometimes talking about solutions means making suggestions. In other words, you’ve got an idea about how to solve the problem and you want others to listen to it. In that case, you need to be able to use the language of suggestions.

Of course, just because someone suggests an idea doesn’t mean it’s a good idea. Another skill we need is to be able to disagree carefully so we don’t upset people or make them feel like they’re being attacked. And when you disagree with someone, you might want to suggest another way of solving the problem. These are all important skills when talking about solutions.

In today’s dialog, we’ll listen to a teleconference about a problem with paint fumes at a factory. The meeting is being led by Jim, who will show us how to start a teleconference. We’ll also hear Jack, Dan, and Angie, who are all talking about different ways of solving the problem.

Listening Questions

1. What solution does Dan suggest?
2. When Jack disagrees with Dan’s idea, what does he say before showing his disagreement?
3. What solution does Jack suggest instead of Dan’s solution?

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