In today’s 925 English video lesson, we’re going to learn how to talk about times and dates in English.
If you’re like most people in business, every day is scheduled down to the minute. We’ve all got meetings, timelines, tasks, and deadlines to worry about. And it seems like our phones are constantly buzzing with calendar notifications.
To keep these complex schedules up to date, we often have to ask people when something is going to happen. An easy way to do that is with the word “when,” like “when is the meeting?” That could mean either the date – or calendar day – or the time. So if you need to be more specific, you might ask “at what time is the meeting?” Or “what’s the date for the meeting?”
925 English is a course of English video lessons for beginners (CEFR level A2). With 925 English videos you can learn business English expressions and phrases to use at work.
Welcome back to Business English Pod for today’s lesson on English collocations for talking about sales.
Sales has never been tougher. In the digital age, competition for people’s attention is fierce. And customers are armed with more knowledge than ever before. For these reasons, companies can’t get lazy about their approach to sales. They need to be strategic; they have to find new ways to manage customer relationships, and they need effective ways to track how they’re doing.
In this lesson, we’ll listen to a pharmaceutical sales team discuss new strategies to improve and track their performance. In their discussion, you’ll hear a lot of what we call collocations. Collocations are just groups of words that combine naturally. For example, if you want to say that someone finishes making a sale, you can say that he “closes a sale.” Everyone uses that verb “close.” Nobody says “shut” a sale or “do” a sale. The correct collocation is “close a sale.”
Native speakers learn and use these collocations naturally. And if you want to improve your vocabulary and sound more fluent, you can learn to use them too. As you listen to the dialog, try to pick out some of these collocations and we’ll discuss them later in the debrief.
In the dialog, we’ll listen to a discussion between Fran, Gus, and Nick. In our last lesson, the team discussed the need to improve their company’s sales. Now they’re talking about ways to do that. During their discussion, they use many English collocations related to sales.
Listening Questions
1. What does Nick think his colleague Dennis is doing wrong?
2. What does Nick believe is an outdated way of measuring their success?
3. What does Nick believe will happen if they improve their performance metrics?
Hello and welcome back to Business English Pod for today’s lesson on English collocations related to sales.
Sales is at the heart of any business. Without the hard work of salespeople who move prospects down the funnel, turning interest into sales, no business would even exist. But the game of sales is constantly changing. Good salespeople, and good companies, learn to adapt to changes in the marketplace, in consumer preferences, and in the competition.
In this lesson, we’ll listen in on a sales team meeting in a pharmaceutical company. The team is discussing past performance and future strategy. During their discussion, they use many expressions that we call “collocations.” A collocation is just a natural combination of words that native speakers learn as one expression. For example, the first collocation you’ll hear is “sales volume,” which refers to the number of units sold in a given period of time.
Native English speakers use collocations like this automatically. And people in a certain field of work share an understanding of these special expressions specific to their area. By studying these collocations in different fields, you’ll improve your vocabulary and sound more fluent. As you listen to the dialog, try to pick out some of these English collocations and we’ll discuss them later in the debrief.
In the dialog, we’ll hear Fran, Gus, and Nick. Fran is the sales manager, and she’s just finished talking about the past year’s sales results. Now she wants to talk about reasons for their disappointing results and strategies for improving them. The three colleagues use many sales English collocations and vocabulary specific to the pharmaceutical industry.
Listening Questions
1. What is the group hoping to increase or improve by discussing sales performance and strategy?
2. What does Fran believe is the reason for a reasonably good third quarter?
3. What have better sales analytics helped the company understand?
In today’s 925 English video lesson, we’re going to learn how to talk about possibility in English.
What do I mean by “possibility?” I mean answering questions like: will the stock market go up? Will you get that job you applied for? Will your manager be in a good mood today? Maybe? Probably? Or probably not? This is how we talk about possibility.
Let’s start with “probably.” That means you are pretty sure something will happen. You’re not certain. It’s not 100%. But you can say you’re fairly certain that something will happen. That’s like saying it’s 80 or 90 percent. Another way of saying the same thing is “there’s a really good chance.” In that case, “chance” doesn’t mean opportunity. It means probability.
925 English is a course of English video lessons for beginners (CEFR level A2) English learners. With 925 English video lessons you can learn business English expressions to use in work and business.
Welcome back to Business English Skills 360 for today’s lesson on the top 10 business English skills.
In our last lesson, I focused on small talk and English conversation skills such as expressing opinions, asking questions, rejecting ideas, and getting action. Of course, conversation is what comes to mind when someone talks about language skills. But a lot of our English communication is not conversation, per se. Your skill set has to include a lot more than expressing opinions, agreeing, disagreeing, and making small talk.
Imagine for a second that you’re delivering a presentation in English or conducting a training session. What kind of skills do you need in those situations? Well, one thing you need to master is talking about how something happens or how something is done. By that I mean describing a process or giving instructions.
The key skill here is what we call sequencing, or putting your ideas in a logical order and making that order clear to your audience. To do this, you might use simple words like first, second, third, next, and finally. But you might also use expressions like “at this point, meanwhile, and subsequently. Using this kind of language helps you organize your ideas, and you’ll be less likely to lose your audience.
Connecting words aren’t limited to processes and instructions. Adept English speakers will use all sorts of words to connect their ideas and structure a good argument. Think about proposing an idea to your boss. Will you rattle on and hope he picks up the thread of what you’re trying to say? Or will you present a cohesive and persuasive argument using expressions like because of this, therefore, nevertheless, and furthermore?
Now I am not suggesting that you pepper your speech with these kinds of words just to sound intelligent. There’s a time and place for these formal expressions. But the importance of organizing your ideas holds true in any situation. And in more casual circumstances, you can simply rely more on simpler words like and, but, and so.
Besides presentations or training, another important situation with a special skill set is bargaining, or negotiating in English. And I’m not just talking about high-level talks on corporate partnerships or negotiating a major business deal. Any situation that involves give and take, cooperation, or compromise involves a kind of bargaining.
Maybe you and a colleague are trying to design a website together. Or you and your boss are trying to figure out a work schedule. Or you are trying to get two of your employees to agree on a project budget. These are all situations that demand bargaining skills. You need to acknowledge both sides and propose trade-offs. Often this requires you to make conditional sentences, using words like if, unless, and as long as. And if those statements are hypothetical, you’ll have to make sure you get a handle on important helping verbs like would and could.
I’ve talked a lot today about organizing your ideas, and about situations that require clarity of information. This brings me to another essential skill: summarizing. What happens after you’ve presented a clear and logical argument, or you’ve negotiated a compromise in a meeting? Well, you need to ensure everyone can latch on to the main ideas. That’s when you summarize.
You might hear a summary introduced with expressions like to sum up, or let’s recap briefly. But the real skill is figuring out what those main ideas or points are and then stating them concisely. You can’t repeat everything that was said verbatim. You need to distill only what is essential and paraphrase ideas appropriately.
Now before I do exactly that with my own ideas for this lesson, I’ve got one more essential but challenging skill for you: speaking clearly. You probably know some people who seem to just have a knack for clear speech. But it’s not just innate talent. You can learn to sound clear too, if you put in the time and effort.
So practice correct pronunciation. Try to enunciate clearly, even when it doesn’t feel natural for your mouth to make certain shapes or sounds. It gets easier with practice. But if you mumble, or don’t make the effort to try to produce the right sounds and intonation, then it doesn’t matter what you say, because people won’t be able to understand you.
Now how about that summary? I’ve covered five essential skills for every ace English speaker. First, there’s the ability to present a sequence or step-by-step instructions. Next is the skill of connecting your ideas logically. Then there’s bargaining and summarizing. And finally, you need to work on your pronunciation and intonation.
