This is the first in a two-part English vocabulary lesson on IT English and computer vocabulary related to the “next generation” of internet technologies, commonly referred to as Web 2.0.
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This is the second in a 2-part Business English Pod series on presenting a SWOT analysis.
A SWOT analysis is a tool that helps companies understand their strengths and weaknesses, while keeping in mind the opportunities and threats they face. In this way, companies can take a look at both the internal and external factors that can impact their success. This information can be used in a variety of ways, such as project planning, crisis management, and competitive analysis.
In the last episode, Terry, who works at a growing accountancy firm, began a presentation for Susan, the newly hired marketing manager. Terry presented his SWOT Analysis quite casually, as a one-to-one discussion with Susan. He introduced some of the company’s strengths and weaknesses, internal factors that affect the firm’s growth.
In this episode, Terry will introduce the opportunities and threats faced by the firm. These are external forces that need to be considered before developing a new marketing strategy. As the dialog starts, Susan responds to Terry’s presentation of the company’s strengths and weaknesses, as Terry moves on to begin discussing opportunities.
Listening Questions:
1) What has the local government done in response to the current economic situation?
2) Who is in charge of the tax advisory division of the firm?
3) What does Terry think is important for Susan’s marketing campaign?
Download: Podcast MP3
In this Business English Pod lesson, we start the first in a 2-part series on presenting a SWOT analysis.
A SWOT analysis is a simple but powerful framework for analyzing your company’s strengths and weaknesses – these are internal to the company – as well as the opportunities and threats you face outside the company. This analysis helps you focus on your strengths, minimize threats, and take the greatest possible advantage of opportunities available to you.
In today’s lesson, we’ll focus on the first two stages of a SWOT: strengths and weaknesses. We’ll practice language for providing an overview, introducing your main strength, maximizing positive aspects, and acknowledging and introducing a weakness.
We’ll be listening to Terry, a partner at a growing firm of accountants, talking to Susan, the company’s newly hired marketing manager. Terry needs to brief Susan about the company and SWOT is a quick and easy-to-understand framework for giving a quick overview of a company and its position.
Listening Questions
1) What is the main source of business for the company?
2) What is the main strength identified by Terry?
3) What weaknesses does Terry mention?
Download: Podcast MP3
In this Business English Pod lesson we’re going to look at discussing problems over the phone. For the example today, we’ll focus on chasing up an outstanding invoice, or a bill that hasn’t been paid on time.
In business, it’s not unusual to have a customer who’s late with a payment. Sometimes an invoice just hasn’t been received; other times the customer might not have the funds to cover the bill. Eventually, you need to call, discuss the problem, and try and work out a solution.
In today’s podcast, we’ll practice phrases for introducing the problem, clearly stating the details in a polite but firm manner, making an offer and proposing a solution.
The dialog features Marcy, who works for Computer Solutions. Marcy’s company provided software and training for Jack Fountain’s department at ATI Communications. Months have passed since Marcy submitted her first invoice, but no payment has been made. Now she’s calling to find out why. First, she speaks with Donna in the Accounts Payable department.
Listening Questions:
1) Where does Jack think Marcy’s invoice might be?
2) What are the payment terms that Jack agreed to?
3) What solution does Jack suggest?
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This is second of a two-part Business English Pod series on business idioms related to the sea, ships, and sailing.
You’ll often hear sailing idioms used in business discussions. A company is compared to a ship and employees are the ship’s crew.
In the last episode, two colleagues named Lakisha and Warren were talking about the decline of Trussock’s, an engineering firm. They felt that Trussock’s problems were caused by the new CEO’s poor management. It seemed he had no concrete business plan and employees were confused and very unhappy. Today, Lakisha and Warren discuss ways that Trussock’s could become a viable, or successful, company again.
Listening Questions
1) What does Lakisha think should happen with Trussock’s management?
2) How might Trussock’s employees help the company’s situation?
Download: Podcast MP3
