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Skills 360 – Adapting your Communication Style (2)

Business English, Business Skills 360, Communication / July 31, 2022

Welcome back to the Business English Skills 360 podcast for today’s lesson on how to adapt your communication style to different situations.

No doubt you’re aware of different communication styles, but do you think everyone has just one style? More likely your style on a good day looks different from your style on a bad day. Your style during a regular staff meeting might be different from a meeting where you’re going to read the riot act. Indeed, your style in a crisis should be different from your day-to-day communication.

Clearly, different situations require different approaches and different kinds of language. And underlining everything here is the importance of relationships. If you’re a solo entrepreneur working with your own money and with no staff, well, chances are you’re not listening to a podcast about communication styles!

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Skills 360 – Adapting your Communication Style (1)

Business English, Business Skills 360, Communication / July 17, 2022

Welcome back to the Business English Skills 360 podcast for today’s lesson on adapting your communication style to your audience.

Think about the different conversations you had at work yesterday, with your boss, with colleagues, with clients, and with your direct reports. Think about how those people spoke to you. Guaranteed, you will notice that these different people had different communication styles. One person might have been cheery and chatty while another was brusque and efficient.

Now, think about how you responded to these people. Was your communication style consistent in all situations? Probably not. And it shouldn’t be! The best workplace communicators are adaptable. They change their style to suit the situation and the audience. And that adaptability is critical for success.

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BEP 388 – Business Development 6: Discussing a Proposal

Business English, Sales English / July 3, 2022

Welcome back to Business English Pod for today’s lesson on business development and discussing a proposal with a new client.

In business development, as you build relationships with prospects, you’re on the look-out for problems you can solve or gaps you can fill. And when you find one, you’ll likely want to submit a proposal to the potential client. But clients rarely come back and accept your proposal as it is.

Indeed in the consulting world, it can take a lot of work just to get from the proposal to signing the contract. You need to discuss your proposal and close the deal. To help you get there, it’s a good idea to show enthusiasm for the project and invite questions. And during this process you’ll most likely need to educate the client about costs. You may also find yourself managing client expectations and asking some of your own questions.

In today’s dialog, we’ll listen to a conversation between Nick, an HR consultant, and Andria, an HR manager. Andria’s company is experiencing high turnover, and she’s looking for an outside perspective. Nick has submitted a proposal to help Andria’s company understand staff engagement. Now they’re discussing the specifics of the proposal with the aim of coming to an agreement.

Listening Questions

1. When Nick invites questions, what does Andria ask about?
2. What does Nick say to manage Andria’s expectations about the timeline?
3. What important information does Nick ask for at the end of the conversation?

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BEP 387 – Business Development 5: Consulting on a Project

Business English, Sales English / June 19, 2022

Welcome back to Business English Pod for today’s lesson on business development and talking about a potential project with a new client.

Once you’ve done the hard work in business development of attracting prospects and building relationships, what comes next? The ultimate goal, of course, is to make a sale. And the best business development professionals know how to turn a prospect into a client.

In the consulting world, making a sale isn’t simply about touting the benefits of a product. It’s more about understanding your client and matching support and solutions to their specific needs. So when it comes to an initial conversation, you need to ask about the background, goals and budget. That will help you suggest the right approach. And as part of building rapport, you might want to normalize the client’s problems and show understanding by echoing their words.

In today’s dialog, we’ll listen to Nick, an HR consultant, as he talks with a potential client, Andria. Nick met Andria at an event and has been slowly building a relationship with her. They’re now discussing a specific project.

Listening Questions

1. What problem does Nick tell Andria is quite common?
2. What words does Andria use that Nick repeats back to her as he confirms his understanding?
3. What expression does Nick use to diplomatically raise the issue of budget?

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Business English News 50 – Streaming TV Services

Business English, Business English Vocabulary, Business News, ESL Podcast / June 5, 2022

In this Business English News lesson we look at business English vocabulary related to streaming TV services.

The pandemic battered many industries, including entertainment. But when theaters, concert venues, and museums shut down, the streaming wars ramped up. Besides Netflix, Disney, Amazon Prime, and Apple TV signed up thousands of new subscribers a day. In the dying days of the pandemic, however, the question has become whether they can keep them. For Netflix, the king of streaming, the news in 2022 hasn’t been good, as Gizmodo explains:

The most popular streaming service in the world reported on its Q1 earnings call that it had lost 200,000 subscribers where it originally expected to gain 2.5 million. It forecast doom and gloom for next quarter as well, with a predicted loss of two million more. The company has started laying off employees and shutting down productions in order to stave off further declines.

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